Exploring New Markets for Central Baltic Games Industry

Programme 2014 - 2020 INTERREG V-A Finland - Estonia - Latvia - Sweden (Central Baltic)

Date of latest update: 2024-03-26

Description

Description (EN):

Baltic Explorers boosts game industry companies from Finland, Sweden, Estonia and Latvia to reach new markets from Asia and US. Overall objective is to strengthen the Baltic Explorers game industry cluster in Baltic Sea Region and support the cluster companies to reach five to seven new publisher, investor or partner deals from the Asia or US markets. These type of deals will raise the success opportunities of the game companies remarkably in game industry markets. Partner regions in Sweden, Finland, Estonia and Latvia are an active game company clusters which have also a great potential to the global markets even they are not among the most lucrative or biggest game industry hubs in their own country. By supporting and preparing them well in Baltic Explorer’s cross border program they have all chances to reach new markets from Asia or US and make new game industry success stories from the Baltic Sea Region. Cross border Baltic Explorers Hub makes a strong cluster which helps all cluster companies strengthen their capacity, quality and attractiviness among publishers, investors and global partners. By support of the project Baltic Explorers takes companies to four to six game industry B2B events in Asia and US to meet publishers, investors and potential partners.

Achievements (EN):

Baltic Explorers exploring new markets for Central Baltic games industry. The overall objective of the project was to strengthen the game industry cluster in Baltic Sea Region and support the cluster to reach new publisher, investor or partner deals from the Asia or USA markets. Project achieved 7 publisher deals, 6 investment deals, 4 project deals, 2 newly established and registered (Ltd.) companies, 5 AWARD-winning game achievements. Project has improved awareness about the Central Baltic Region Game Industry Ecosystem. They created the cluster community (Be BIG community) where game companies from Estonia, Latvia, Sweden and Finland can introduce themselves, support each other and get connected to cooperate in the future. It is now a well-known platform among key players in the industry in which game companies can share their experience and achievements.

Website: http://centralbaltic.eu/

Expected Results (EN): R1.3. Number of cluster co-operations exporting to new markets

Expected Outputs (EN):

Main results of the project are 5-7 deals from new markets to participating companies. In game industry you can't sell your product to the new countries country by country. Most of the distribution channels are global and you are immediately on the global markets when publishing the games on Playstore, Appstore or Steam. But getting downloads on global channels you need a huge budget for marketing or a publisher deals. Publishers take responsibility of the their product's marketing, including market research and all aspects of advertising with massive budgets. Publishers, investments or deals with partners like Sony, Microsoft, Amazon etc. are real springboards for success in global markets. Therefore we are focusing strongly to them. Target markets, US and Asia, have been chosen based on the yearly rates of game industry markets. Asia-Pacific area (47%) and North America (26%) produces almost 75% of the game industry revenues globally each year and are still growing. Asian and US markets differs quite a lot with distribution channels, biggest players in the business, publishers and even most popular game genres. This require a specific support when focusing to the certain market.

Thematic information

Clustering and economic cooperation

Specific Objective: More exports by the Central Baltic companies to new markets

Thematic Objective: (03) enhancing the competitiveness of SMEs by:

Investment Priority: (03d) supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes

Partners (5)

Lead Partner: XAMK Kaakkois-Suomen Ammattikorkeakoulu

Department: Digital Economy

Address: Pääskysentie 1, 48220 Kotka, Finland

Legal status: public

Website: http://www.xamk.fi

Total budget: EUR 486 249.49

ERDF budget: EUR 364 687.12

Lab-ammattikorkeakoulu Oy

Name: Lab-ammattikorkeakoulu Oy

Department: Faculty of Technology

Address: Mukkulankatu 19, 15210 Lahti, Finland

Legal status: public

Website: http://www.lab.fi

Total budget: EUR 417 500.00

ERDF budget: EUR 313 125.00

Latvijas Tehnoloģiskais centrs nodibinājums

Name: Latvijas Tehnoloģiskais centrs nodibinājums

Address: Krīvu iela 11, LV-1006 Riga, Latvia

Legal status: public

Website: http://www.innovation.lv/ltc

Total budget: EUR 298 646.88

ERDF budget: EUR 253 849.85

Sihtasutus Tartu Teaduspark

Name: Sihtasutus Tartu Teaduspark

Address: Riia 181a, 51014 Tartu, Estonia

Legal status: public

Website: https://teaduspark.ee/en

Total budget: EUR 282 657.36

ERDF budget: EUR 240 258.76

Dataspelsbranschen

Name: Dataspelsbranschen

Address: Magnus Ladulåsgatan 3, 11863 Stockholm, Sweden

Legal status: private

Website: https://dataspelsbranschen.se

Total budget: EUR 430 301.66

ERDF budget: EUR 322 726.24

Partners map

Lead partner

Project partner

Summary

Project name (EN): Exploring New Markets for Central Baltic Games Industry

Project acronym: Baltic Explorers

Project start date: 2020-04-01

Project end date: 2022-12-31

Project status: closed

Total budget/expenditure: EUR 1 915 355.39

Total EU funding (amount): EUR 1 494 646.97

Co-financing sources:

ERDF: Amount, EUR 1 494 646.97.

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Finland - Estonia - Latvia - Sweden (Central Baltic)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-11-11

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

137 / 137 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

663 / 663 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (http://centralbaltic.eu/), or a website directly linked from it, on 2021-11-08, 2023-01-12 and 2024-03-08.

The financial data featured in keep.eu for this programme, it's projects and its partners is not exact and should be taken as a reference only.

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Exploring New Markets for Central Baltic Games Industry

Description

Thematic information

Partners (5)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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