Revitalisation of cultural heritage into tourism attractions in Međimurje and Letenye area

Programme 2014 - 2020 INTERREG V-A Hungary - Croatia

Date of latest update: 2022-11-28

Description

Description (EN):

The Attractour project aims to build up distinctive tourism destinations Međimurje and Letenye (and surrounding area) by revitalising cultural heritage into tourist attractions and creating innovative joint tourism packages. This will be achieved by the following groups of activities: 1. Preparation of the strategic framework for boosting diversification of the tourism offer - bearing in mind the subregional product matrix from the HTP (bicycling and water based tourism in common in the area). 2. Investment in tourism attractions and establishment of info/visitor centres in Čakovec and Letenye. 3. Building a positive attitude towards cultural and natural values through trainings, workshops and a study visit for different target groups 4. Promotion of tourism destinations (as destinations of active tourism-bicycling and water based sports) and joint tourism packages through an integrated promotion campaign." The projects provides answers to challenges of the project area: untapped tourism potential of historically important objects, need to present the tourist offer adequately in visitor centres, need to create attractions in line with expectations of modern tourists in search of engaging tourism experience. Above mentioned challenges are as well the reasoning why the project targets Component 2, Investment priority 6c, Specific objective 2. 1. The project will last 20 months and will cover Muramente subregion and Zalai dombvidék (Zone B) in HU and Međimurska County (Zone B) in HR. Target groups are: tourism service providers-Tourist Board of Međimurje County and Letenye’s Cultural Centre as institutions which will be operating the 2 tourism attractions; tourists arriving and staying in Međimurje and area surrounding Letenye, persons with disabilities, primarily those with visual impairments; preschool and elementary school children and students from the project area and tourist guides. REDEA will take over overall implementation of the project as it has rich experience in managing tourism projects. Međ.County will oversee investment in attraction in HR and investment in attraction in HU will be overseen by Mun.of Letenye. Uni.Pannonia will make analysis of tourism product portfolio and design of joint tourism packages and promotion plan due to the expertise in the elaboration of the Reg. Tourism Product Plan. Promotion will be responsibility of Tourism Board of MC due to rich expertise in destination promotion.As trainings/workshops/etc. target different groups these will be distributed among partners.Main results:A) Determined strategic framework to position c-b area as active tourism destination (outputs:1 joint supply-demand analysis, 1 joint strategic plan, 3 joint tourism packages);B) Improved tourism offer by investment in attractions and establishment of visitor centres (outputs:2 attractions in 2 refurbished buildings,2 visitor centres, promotion material). "C) Positive attitude towards natural and cult. values promoted (outputs: 1 joint training for existing tourist guides, 4 workshops for preschool children, 1 study visit for students, joint event for general public). Beneficial cross-border impacts will be seen in new tourists visiting the project area (measured by number of guest nights). Apart from the rise in night guest it is expected that the project will have major impact upon diverting one-day arrivals to multiple day stays due to combined cross-border tourism offer. Economic effects: income increase and new jobs created by tourism and tourism-related services, reduction of outmigration from both Međimurje and Zala County which is a persistent problem in both areas. Environmental effect: better interest in conservation of natural and cultural heritage as a result of promotion of the whole tourism area as an active and green tourism destination.

Achievements (EN):

The Attractour project aimed to build up tourism destinations Međimurje (Croatia) and Letenye with the surrounding area on the Hungarian side, by revitalising cultural heritage into tourist attractions. During the project implementation the following results were achieved: Tourism attractions (old guard watch building in Čakovec, Szapáry-Andrássy castle in Letenye) have been revitalised and info/visitor centres in Čakovec and Letenye were established; building a positive attitude towards cultural and natural values through trainings, workshops and a study visit for different target groups (such as visit of school kids from Budapest or local tourist guides from both sides…), finally promotion of tourism destinations (as destinations of active tourism-bicycling and water based sports) and creating innovative joint tourism packages through an integrated promotion campaign.

Website: http://www.huhr-cbc.com

Thematic information

Cultural heritage and arts Tourism

Specific Objective: Convert the region’s natural and cultural heritage assets to tourism attractions with income-generating capabilities

Thematic Objective: (06) preserving and protecting the environment and promoting resource efficiency by:

Investment Priority: (06c) Conserving, protecting, promoting and developing natural and cultural heritage

Partners (5)

Lead Partner: Javna ustanova za razvoj Međimurske županije REDEA

Address: Bana Josipa Jelačića 22, 40000 Čakovec, Croatia

Legal status: public

Website: http://www.redea.hr

Total budget: EUR 123 400.95

ERDF budget: EUR 104 890.80

Pannon Egyetem

Name: Pannon Egyetem

Address: Zrinyi u. 18, 8800 Nagykanizsa, Hungary

Legal status: public

Website: http://englishweb.uni-pannon.hu/

Total budget: EUR 52 587.50

ERDF budget: EUR 44 699.37

Letenye Város Önkormányzata

Name: Letenye Város Önkormányzata

Address: Kossuth Lajos u. 10, 8868 Letenye, Hungary

Legal status: public

Website: http://www.letenye.hu

Total budget: EUR 696 912.50

ERDF budget: EUR 592 375.62

Turistička zajednica Međimurske županije

Name: Turistička zajednica Međimurske županije

Address: Ruđera Boškovića 2, 4000 Čakovec, Croatia

Legal status: public

Website: http://www.visitmedimurje.com

Total budget: EUR 58 650.70

ERDF budget: EUR 49 853.09

Međimurska Županija

Name: Međimurska Županija

Address: Ruđera Boškovića 2, 40000 Čakovec, Croatia

Legal status: public

Website: http://www.medjimurska-zupanija.hr

Total budget: EUR 567 726.30

ERDF budget: EUR 482 567.35

Partners map

Partners and Projects info

University of Pannonia

Revitalisation of cultural heritage into tourism attractions in Međimurje and Letenye area

Partners and Projects info

Municipality of Letenye

Revitalisation of cultural heritage into tourism attractions in Međimurje and Letenye area

Partners and Projects info

Tourism Board of Međimurje County

Revitalisation of cultural heritage into tourism attractions in Međimurje and Letenye area

Partners and Projects info

Medjimurje County

Revitalisation of cultural heritage into tourism attractions in Međimurje and Letenye area

Partners and Projects info

Public Institution for the Development of the Međimurje County REDEA

Revitalisation of cultural heritage into tourism attractions in Međimurje and Letenye area

Lead partner

Project partner

Summary

Project name (EN): Revitalisation of cultural heritage into tourism attractions in Međimurje and Letenye area

Project acronym: Attractour

Project start date: 2017-09-01

Project end date: 2019-04-30

Project status: closed

Total budget/expenditure: EUR 1 499 277.95

Total EU funding (amount): EUR 1 274 386.23

Co-financing sources:

ERDF: Amount, EUR 1 274 386.23.

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Videos / films

RITAM MEĐIMURJA

Attachment type: link

Type of document: Video / film

Data source: http://www.visitmedimurje.com/attractour/?l=e

Publication date: 2022-01-14

Document date: 2018-07-13

Languages: en, hu, hr

WellnessNot

Attachment type: link

Type of document: Video / film

Data source: http://www.visitmedimurje.com/attractour/?l=e

Publication date: 2022-01-14

Document date: 2018-12-24

Languages: en, hu, hr

Bike ritam Medimurja

Attachment type: link

Type of document: Video / film

Data source: http://www.visitmedimurje.com/attractour/?l=e

Publication date: 2022-01-14

Document date: 2018-10-10

Languages: en, hu, hr

Strast Medimurja na stolu

Attachment type: link

Type of document: Video / film

Data source: http://www.visitmedimurje.com/attractour/?l=e

Publication date: 2022-01-14

Document date: 2018-10-10

Languages: en, hu, hr

KulturaNot

Attachment type: link

Type of document: Video / film

Data source: http://www.visitmedimurje.com/attractour/?l=e

Publication date: 2022-01-14

Document date: 2018-12-24

Languages: en, hu, hr

Brochures / magazines / manuals

PROPOSED TOURISM PACKAGES

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: http://www.visitmedimurje.com/attractour/turisticki-paketi.asp?l=e

Publication date: 2022-01-14

Document date: 2019-04-30

Languages: en

Attachment file: Download

PRIJEDLOG TURISTIČKIH PAKETA

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: http://www.visitmedimurje.com/attractour/turisticki-paketi.asp

Publication date: 2022-01-14

Document date: 2019-04-30

Languages: hr

Attachment file: Download

Kiajánlható programcsomagok

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: http://www.visitmedimurje.com/attractour/turisticki-paketi.asp

Publication date: 2022-01-14

Document date: 2019-04-30

Languages: hu

Attachment file: Download

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Hungary - Croatia

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2022-11-26

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

131 / 131 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

413 / 413 (100%)

Notes on the data

Iinformation provided by the Programme. Part of the data was retrieved by Interact from the programme´s website on the 2021-09-13 and 2022-11-14. Achievements were retrieved by Interact from the Programme website (http://www.huhr-cbc.com/), or a website directly linked from it, on 2021-11-29, 2023-01-20 and 2024-03-12.

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Contact Form

Revitalisation of cultural heritage into tourism attractions in Međimurje and Letenye area

Description

Thematic information

Partners (5)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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