Description (EN): This project sets up a certain number of actions contributing to the development, production and marketing of products inspired from the heritage of the regions participating in the project to promote the identity and integration of the Atlantic Area. It is based on the application of an innovative method of analysing cultural trends and market trends. Seminars will be organised to create new products which will be made in small, traditional companies. The creation of a website will raise awareness for the project and the European initiative, and promote the work of the small-scale industries.
Read more Achievements (EN): ✔ Strengthening, promotion and introduction of the identity and image of the Atlantic Area. The aim was the creation of various collections of decoration and fashion products inspired from the "Atlantic" identity, presented in the 4 exhibitions. Implementation in the 4 countries of the project of 4 introductory meetings for the project, 2 creative work sessions, 5 local and international creative workshops, 3 round tables on the Atlantic identity, and 11 local and international exhibitions of prototypes. ✔ Creation of a website in 4 languages (FR, GB, PT, ES): www.avantcraft.info ✔ The power of economic development based on better inter-regional integration and cooperation: the productive integration of the project has led to exchanges of information. The trans-national character of the project has made it possible to better arouse the interest of highly qualified local artists and designers (creations of prototypes). This trans-national productive tissue has developed an exchange of ideas, resources and raw materials which has resulted in products of high technical and conceptual quality. Implementation in the 4 countries of the project of 9 technical and technological day events to disseminate and show the tendencies of craftwork, of 8 local and international workshops for study, design and analysis of the trends, of 9 design, laboratory, orientation, investigation and development sessions, numerous design courses in an ecological perspective, new materials and new technical training courses for production, of 4 presentations of how the collections develop, and of 4 technical seminars to present the results. ✔ Creation and consolidation of a trans-national network to promote traditional crafts. Marketing is based on a communication strategy communication intended for use as commercial promotion. Implementation in the 4 countries of the project of an online work platform. ✔ The total number of jobs created directly as a result of the project: 1.In Spain: 50 work contracts, thirty or so of which are for women, 2.In Portugal: 13 work contracts including 11 for women, 3.In Ireland: 12 work contracts of which roughly half are for women, 4.In France: 8 work contracts of which half are for women. ✔ Dissemination: 6,000 flyers sent by post or email or distributed at exhibitions and seminars in the 4 languages, 2,500 invitations to the 3 local and international exhibition inaugurations and prototypes and final results in 4 languages, 25,500 brochures distributed at exhibitions in the 4 languages, 4,000 catalogues for "AVANTCRAFT, a strength in persistence" and "The strength of the Atlantic: AVANTCRAFT young designers, new forms, new fashions, new times for Culture in the Atlantic", numerous television and radio programmes in Spain, Portugal and France, 70 press articles in Spanish, Portuguese, English and French newspapers including 10 in the specialised press.
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