TOURism Innovative and Sustainable Management of flOws

Programme 2021 - 2027 Interreg VI-B EURO Mediterranean (EURO MED)

Date of latest update: 2025-05-27

Description

Description (FR):

L'industrie du tourisme, dans les années pré-pandémiques, se concentrait presque exclusivement sur la croissance, sans se soucier des impacts à long terme sur les territoires. Ainsi, des défis persistants, comme le sur-tourisme, continuent d'affecter les destinations de la région méditerranéenne. TOURISMO reconnaît qu'une transition vers un tourisme conscient et durable nécessite des approches innovantes, la participation de divers acteurs, une amélioration de l'expérience touristique et un engagement plus fort des utilisateurs finaux. TOURISMO vise à relever ces défis en utilisant des technologies innovantes et de nouveaux services pour suivre et gérer les flux touristiques. En exploitant les bases posées par son prédécesseur HERIT-DATA, TOURISMO continuera à stimuler l'innovation grâce à de nouvelles méthodologies et outils dans les zones à forte pression touristique. Une meilleure gestion des flux sera mise en œuvre à travers le développement d'une structure de gestion de suivi & d'aide à la décision & des tests dans 7 sites pilotes MED. L'approche est basée sur l'utilisation de données provenant de divers ensembles de données et de technologies sur site (des caméras thermiques, des compteurs de passagers, des drones) pertinentes pour la présence, la densité, les trajectoires &les comportements des touristes,avec le support d'une version enrichie de la plateforme HERIT-DATA, développée et gérée par l'Université de Florence. Le partenariat intègre une variété de profils de localisation de 7 pays européens différentes parties prenantes du chaîne de valeur permettant de tester des solutions dans différents environnements, ainsi que de capitaliser les expériences antérieures, garantissant simultanément un haut degré d'innovation. Les actions prévues s'adressent directement ou indirectement aux principaux groupes de parties prenantes, à savoir les pouvoirs publics, les agences de tourisme, les OGD, les fournisseurs de solutions et les PME touristiques traditionnelles.

Description (EN):

The tourism industry, in the pre-pandemic years, focused almost exclusively on growth, with little concern for long-term impacts on territories. Thus, persistent challenges, like overtourism, continue to affect destinations & communities across the Med region. TOURISMO acknowledges that a shift to conscious and sustainable tourism requires innovative approaches, participation of various ecosystem stakeholders, an improvement of the tourist experience & a stronger engagement of end users. TOURISMO aims at addressing these challenges by using innovative technologies that offer new solutions and novel services to monitor and manage tourist flows. By exploiting the foundations laid by its predecessor HERIT-DATA, TOURISMO will keep boosting innovation through new methodologies and tools in areas with high tourism pressure. Better flows handling will be implemented through the development of a monitoring & decision-making support management structure and testing in 8 MED pilot sites. The approach is based on utilizing data from various datasets and on-site technologies (ie thermal cameras, pax counters, drones, tags) relevant to tourists’ presence, density, trajectories and behaviors, with the support of an enriched version of HERIT-DATA platform, developed and managed by University of Florence. The partnership embeds a variety of location profiles (UNESCO areas, ports, city centers, beaches, cultural monuments, parks etc.) from 7 European countries (GR, IT, ES, CY, BG, HR & MT) & different stakeholders of the value chain (Development Agencies, RTOs, Scientific experts, Innovation Institutes and Intermediaries, NGOs) allowing to test solutions in different environments, as well as capitalizing previous experience, guaranteeing simultaneously a high degree of innovation. Actions foreseen address directly or indirectly the key groups of stakeholders namely public authorities, tourist agencies, DMOs, solution providers &the traditional tourism SMEs.

Actual Achievements (EN):

As far as WP1 is concerned, A1.1, which focused on analyzing touristic flows and habits across the 8 pilot sites, has been successfully carried out. This involved conducting individual interviews with each pilot site to map stakeholders, identify spatial tourist flows and finally document these findings in D1.1. In addition, touristic material and data from the pilot sites has been collected in order to develop an initial state of the art, which will be crucial for the subsequent A1.5. To ensure consistent progress and collaboration, WP1 co-leaders FSMLR and FV have organized and co-led regular meetings with all partners to review WP1 advancements, discuss next steps, and collaborate on the development of Deliverables D1.1, D1.2, and the ongoing D1.5. A1.2 has also concluded, resulting in D.1.2 which gathers an enriched list of sets of indicators that are most relevant to the 8 pilot actions. FV developed a template within A1.3 for the collection, identification and mapping of complementary data in the 8 pilots, enabling the measurement of key, secondary and complementary indicators, as documented in Deliverable D1.2. Under A1.4, UNIFI is focused on fine-tuning the Herit-Data platform and has already started preliminary work in the set up of the digital twin platform based in HERIT-DATA solution for data ingestion and management of all the pilots. In A1.5, the partners have already started to engage their local relevant stakeholders per pilot area through workshops in order to co-design the pilots through a participatory process, taking into account their needs and suggestions. FRI has prepared preliminary activities related to the common demonstration methodology that will be elaborated under D 1.5.1, to summon literature review, drafting of index, and collection of general information useful to fill in the different sections. Regarding the implementation of WP2, FRI in collaboration with WP2 co-leader UNIFI, have jointly developed specific actions targeted to understand the pilots’ status, intentions, desiderata and have had multiple exchanges with them, both with email and dedicated calls, in order to monitor the process, evaluate possible suggestions in terms of monitoring, tools, etc. The corresponding shared folders of the 8 pilots have been populated with all the materials produced: questionnaires, slides, registrations of the calls, to-do’s lists. At the end of this first reporting period, there is already a clear view of each pilot’s direction and a solid basis to support them with the implementation phase starting in the 2nd semester. The evaluation of possible complementary data that can enrich the data to be acquired with the sensors was also evaluated, to have a solid basis for cross-correlation actions within the pilots. In more detail, within A2.1 preliminary activities in the definition of the implementation phases of the pilot actions have taken place, particularly for the definition of the needed equipment for the different foreseen activities regarding monitoring of the tourism flows, real-time collection of data. Also, as far as A2.4 is concerned, UNIFI has began preparing a Methodology, consisting of the roles, tools and steps to be applied for the evaluation of the pilots. In addition, they have made a detailed presentation of the Snap4City infrastructure and capabilities and have organized a one-to-one meeting with each pilot in order to define specific needs, state of the art analysis, scenario analysis, etc. Under WP3, co-leaders READ SA and KiNNO have been actively involved in supporting the exploitation, sustainability and scaling up of project results in cooperation with the rest of the partnership. More specifically, KiNNO has developed the Communication, Exploitation & Transferability Strategy; its initial structure and content have been formed, encompassing dissemination objectives, target groups, communication channels, materials, types of communication activities, partner roles and a timetable. Additionally, the project website has been set up and populated and the project’s social media channels (Facebook, Instagram, LinkedIn and YouTube) are up and running, already counting 9 posts. Also, all project partners have uploaded information about the project on their official institutional websites and have placed the TOURISMO poster in their premises.The project was also represented in the Sustainable Tourism Governance and Thematic Projects Kick-off Event organized by the Community4Tourism project in Rome on 10-11/4/2024, through the participation of READ SA’s and KINNO’s team members. In terms of Project Management, the project Kick-off meeting was organized on 20-21/2/2024 in Rhodes, Greece and it was attended by representatives from all the PPs. The KoM included the 1st Steering Committee meeting and the technical project meeting. Regarding carbon footprint, the data from all partners has been uploaded and a summary report was generated by the ZEROCO2MED.

Project outputs: Toolkit for informed decisions and actions for the management of tourism flows in destinations(FR)
Toolkit for informed decisions and actions for the management of tourism flows in destinations(EN)
Cooperating at local and transnational level in designing, specifying, implementing & assessing 8 pilot activities for the monitoring and management of tourism flows(FR)
Cooperating at local and transnational level in designing, specifying, implementing & assessing 8 pilot activities for the monitoring and management of tourism flows(EN)
Website: https://interreg-euro-med.eu/en/

Thematic information

Tourism Climate change and biodiversity Knowledge and technology transfer

Priority: (VI-B_EM_1) Smarter MED

Priority specific objective: RSO1.1. Developing and enhancing research and innovation capacities and the uptake of advanced technologies

Priority policy objective (Interreg specific objective): PO1 A more competitive and smarter Europe by promoting innovative and smart economic transformation and regional ICT connectivity

Type of intervention: 029 Research and innovation processes, technology transfer and cooperation between enterprises, research centres and universities, focusing on the low carbon economy, resilience and adaptation to climate change

Partners (12)

Lead Partner: Αναπτυξιακή Εταιρεία Περιφέρειας Νοτίου Αιγαίου – ΕΝΕΡΓΕΙΑΚΗ Α.Ε.

PIC (Participant Identification Code): 935448504

Partner’s ID if not PIC: EL094358600 | EL120000002 | - (FR), - (EN)

Address: Eleftherias Sq., 2nd fl., 85131 Rhodes, Greece

Department address: Eleftherias Sq., 2nd fl., 85131 Rhodes, Greece

Legal status: public

Organisation type: Sectoral agency

Website: http://www.readsa.gr

Total budget: EUR 392 650.00

Partner’s programme co-financing: EUR 314 120.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 78 530.00

Fundación Santa María la Real del Patrimonio Histórico

Name: Fundación Santa María la Real del Patrimonio Histórico

Department: Heritage, Tourism and Culture area

PIC (Participant Identification Code): 998575813

Partner’s ID if not PIC: G34147827 | ES2G0000031 | - (FR), - (EN)

Address: San Marcos, 28004 Madrid, Spain

Department address: San Marcos, 28004 Madrid, Spain

Legal status: private

Organisation type: Interest groups including NGOs

Website: http://www.santamarialareal.org

Total budget: EUR 218 840.00

Partner’s programme co-financing: EUR 175 072.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 43 768.00

Contractors:

Name: GIMENO DIGITAL TECHNOLOGIES SL
VAT registration or tax identification number: B44527265
Name: ETL & AOB AUDITORES, S.L.
VAT registration or tax identification number: B61078523

Kinno Innovation Intermediaries Μονοπροσωπη Ε.Π.Ε.

Name: Kinno Innovation Intermediaries Μονοπροσωπη Ε.Π.Ε.

Department: Research & Innovation

Partner’s ID if not PIC: EL998685970 | EL220000001 | - (FR), - (EN)

Address: Pentelis Av. 104 & Metamorfoseos, 15234 Chalandri, Greece

Department address: Pentelis Av. 104 & Metamorfoseos, 15234 Chalandri, Greece

Legal status: private

Organisation type: SME

Website: http://www.kinno.eu

Total budget: EUR 298 350.00

Partner’s programme co-financing: EUR 238 680.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 59 670.00

Malta Regional Development and Dialogue Foundation

Name: Malta Regional Development and Dialogue Foundation

PIC (Participant Identification Code): 997258262

Partner’s ID if not PIC: MT005/04 | MT220000001 | - (FR), - (EN)

Address: Triq tal-Milord, MST5053 Mosta, Malta

Department address: Triq tal-Milord, MST5053 Mosta, Malta

Legal status: private

Organisation type: Interest groups including NGOs

Website: http://www.mrddf.org

Total budget: EUR 286 125.00

Partner’s programme co-financing: EUR 228 900.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 57 225.00

Contractors:

Name: Avantech Ltd.
VAT registration or tax identification number: MT10935704
Name: LIBELIUM COMUNICACIONES
VAT registration or tax identification number: ESB99135832
Name: George Vella/Grant Thornton MT
VAT registration or tax identification number: MT12592301

Javna ustanova RERA S.D za koordinaciju i razvoj Splitsko-dalmatinske županije

Name: Javna ustanova RERA S.D za koordinaciju i razvoj Splitsko-dalmatinske županije

PIC (Participant Identification Code): 891314280

Partner’s ID if not PIC: 40887282015 | HR120000002 | - (FR), - (EN)

Address: DOMOVINSKOG RATA , 21000 Split, Croatia

Department address: DOMOVINSKOG RATA, 21000 Split, Croatia

Legal status: public

Organisation type: Sectoral agency

Website: http://www.rera.hr

Total budget: EUR 294 410.00

Partner’s programme co-financing: EUR 235 528.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 58 882.00

Varna Economic Development Agency

Name: Varna Economic Development Agency

PIC (Participant Identification Code): 935473336

Partner’s ID if not PIC: BG103155067 | BG220000004 | - (FR), - (EN)

Address: Otetc Paisij Str., fl. 5, 9000 Varna, Bulgaria

Department address: Otetc Paisij Str., fl. 5, 9000 Varna, Bulgaria

Legal status: public

Organisation type: Interest groups including NGOs

Website: http://www.veda-bg.eu

Total budget: EUR 295 750.00

Partner’s programme co-financing: EUR 236 600.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 59 150.00

Contractors:

Name: GUIDES PLANET EOOD
VAT registration or tax identification number: not VAT registration
Name: NDK-congress center Sofia EAD
VAT registration or tax identification number: BG201570119
Name: Ralitsa Zhekova
VAT registration or tax identification number: not applicable

Αναπτυξιακη Εταιρεια Επαρχιας Λεμεσου Λτδ

Name: Αναπτυξιακη Εταιρεια Επαρχιας Λεμεσου Λτδ

PIC (Participant Identification Code): 913974062

Partner’s ID if not PIC: CY10166991A | CY120000003 | - (FR), - (EN)

Address: ARCH. MAKARIOU III, 4181 LIMASSOL, Cyprus

Department address: ARCH. MAKARIOU III, 4181 LIMASSOL, Cyprus

Legal status: private

Organisation type: Other

Website: http://www.anelem.com.cy

Total budget: EUR 291 400.00

Partner’s programme co-financing: EUR 233 120.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 58 280.00

Fund de la Com. Valenciana para la investigación, promoción y estudios comerciales de Valenciaport

Name: Fund de la Com. Valenciana para la investigación, promoción y estudios comerciales de Valenciaport

PIC (Participant Identification Code): 998709188

Partner’s ID if not PIC: G97360325 | ES1G0000060 | - (FR), - (EN)

Address: Avda Muelle del Turia, s/n, 46024 Valencia, Spain

Department address: Avda Muelle del Turia, s/n, 46024 Valencia, Spain

Legal status: public

Organisation type: Higher education and research organisations

Website: http://www.fundacion.valenciaport.com

Total budget: EUR 299 010.00

Partner’s programme co-financing: EUR 239 208.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 59 802.00

Contractors:

Name: BS AUDIT
VAT registration or tax identification number: B87164547

Fondazione per la Ricerca e l’Innovazione

Name: Fondazione per la Ricerca e l’Innovazione

PIC (Participant Identification Code): 964122480

Partner’s ID if not PIC: 05753930485 | IT120000007 | - (FR), - (EN)

Address: Piazza San Marco, 50121 Florence, Italy

Department address: Piazza San Marco, 50121 Florence, Italy

Legal status: public

Organisation type: Higher education and research organisations

Website: http://www.fondazionericercaunifi.it

Total budget: EUR 268 800.00

Partner’s programme co-financing: EUR 215 040.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 53 760.00

Contractors:

Name: Flavio Galantucci
VAT registration or tax identification number: 06988700487
Name: Baiana S.r.l.
VAT registration or tax identification number: 04889140481

Università di Firenze

Name: Università di Firenze

Department: DINFO DISIT Lab

PIC (Participant Identification Code): 999895789

Partner’s ID if not PIC: 01279680480 | IT120000006 | - (FR), - (EN)

Address: Piazza S. Marco, 50100 Florence, Italy

Department address: Via S. Marta, 50139 Florence, Italy

Legal status: public

Organisation type: Higher education and research organisations

Website: http://www.disit.org

Total budget: EUR 335 660.00

Partner’s programme co-financing: EUR 268 528.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 67 132.00

Contractors:

Name: Eugenio PRESTA
VAT registration or tax identification number: ITPRSGNE65E30G888R
Name: MIPS Informatica
VAT registration or tax identification number: IT03311300101
Name: LIBELIUM
VAT registration or tax identification number: ESESB99135832

Università di Firenze

Name: Università di Firenze

Department: DINFO DISIT Lab

PIC (Participant Identification Code): 999895789

Partner’s ID if not PIC: 01279680480 | IT120000006

Address: Piazza S. Marco, 50100 Florence, Italy

Department address: Via S. Marta, 50139 Florence, Italy

Legal status: public

Organisation type: Higher education and research organisations

Website: http://www.disit.org

Total budget: EUR 335 660.00

Partner’s programme co-financing: EUR 268 528.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 67 132.00

KiNNO INNOVATION INTERMEDIARIES ΜΟΝΟΠΡΟΣΩΠΗ Ε.Π.Ε.

Name: KiNNO INNOVATION INTERMEDIARIES ΜΟΝΟΠΡΟΣΩΠΗ Ε.Π.Ε.

Department: Research & Innovation

Partner’s ID if not PIC: EL998685970

Address: Pentelis Av. 104 & Metamorfoseos, 15234 Chalandri, Greece

Department address: Pentelis Av. 104 & Metamorfoseos, 15234 Chalandri, Greece

Legal status: private

Organisation type: SME

Website: http://www.kinno.eu

Total budget: EUR 298 350.00

Partner’s programme co-financing: EUR 238 680.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 59 670.00

Partners map

Lead partner

Project partner

Summary

Project name (EN): TOURism Innovative and Sustainable Management of flOws

Project acronym: TOURISMO

Project ID: Euro-MED0200900

Project start date: 2024-01-01

Project end date: 2026-09-30

Project status: ongoing

Relevant linked projects:

HERIT-DATA - Sustainable Heritage Management towards Mass Tourism Impact thanks to a holistic use of Big and Open Data / 2014 - 2020 INTERREG VB Mediterranean/ https://herit-data.interreg-med.eu
TOURISMO Project Partners: UNIFI, FRI, FV, FSMLR
TOURISMO Associated Organisation: Tuscany Region (LP of HERIT-DATA)
The main objective of the HERIT-DATA project was to promote sustainable, responsible management of historical and cultural heritage tourism in the cities located in the MED regions. Its main challenge was to reduce the impact of mass tourism on cultural heritage, focusing on two destinations: historical centers & special heritage or archaeological interest sites, including sites declared as World Heritage Sites. To achieve this, the project developed a platform (https://herit-data.interreg-med.eu/what-we-achieve/results/), capitalizing on the Snap4City FIWARE platform (https://www.snap4city.org/) to integrate data into an artificial intelligence tool that supported decision-making processes, including Identification, collection & harmonization of data (big/open/smart), Analysis and production of smart data that will provide information on tourist behaviour, seasonality, trends, etc., Measurement of sustainability indicators in order to measure the effect of mass tourism on cultural heritage, the project involved the specification of a set of indicators at different levels & based on different parameters. This aimed to capture information on congestion in the areas with the most popular tourist attractions, the tourist experience in the city, safety, and the impact on historic buildings. Six pilot sites have been chosen to implement the HERIT-DATA platform: Dubrovnik (Croatia), Pont du Gard (Région Occitanie, France), Ancient Olympia (Western Greece), Florence (Tuscany Region, Italy), Valencia (Valencia Region, Spain) and Mostar (Bosnia-Herzegovina).
(FR), HERIT-DATA - Sustainable Heritage Management towards Mass Tourism Impact thanks to a holistic use of Big and Open Data / 2014 - 2020 INTERREG VB Mediterranean/ https://herit-data.interreg-med.eu
TOURISMO Project Partners: UNIFI, FRI, FV, FSMLR
TOURISMO Associated Organisation: Tuscany Region (LP of HERIT-DATA)
The main objective of the HERIT-DATA project was to promote sustainable, responsible management of historical and cultural heritage tourism in the cities located in the MED regions. Its main challenge was to reduce the impact of mass tourism on cultural heritage, focusing on two destinations: historical centers & special heritage or archaeological interest sites, including sites declared as World Heritage Sites. To achieve this, the project developed a platform (https://herit-data.interreg-med.eu/what-we-achieve/results/), capitalizing on the Snap4City FIWARE platform (https://www.snap4city.org/) to integrate data into an artificial intelligence tool that supported decision-making processes, including Identification, collection & harmonization of data (big/open/smart), Analysis and production of smart data that will provide information on tourist behaviour, seasonality, trends, etc., Measurement of sustainability indicators in order to measure the effect of mass tourism on cultural heritage, the project involved the specification of a set of indicators at different levels & based on different parameters. This aimed to capture information on congestion in the areas with the most popular tourist attractions, the tourist experience in the city, safety, and the impact on historic buildings. Six pilot sites have been chosen to implement the HERIT-DATA platform: Dubrovnik (Croatia), Pont du Gard (Région Occitanie, France), Ancient Olympia (Western Greece), Florence (Tuscany Region, Italy), Valencia (Valencia Region, Spain) and Mostar (Bosnia-Herzegovina).
(EN) | HERIT-DATA Tourist Flow management platform (https://www.snap4city.org/dashboardSmartCity/view/index.php?iddasboard=MzExNQ==) for multidomain data aggregation and visual analysis, which is based on the Snap4City Platform (www.snap4city.org) and developed by the DISTI LAB of UNIFI, in the context of HERIT-DATA project is the core of the TOURISMO pilot activities. Existing data and collected data in the pilot locations will be analyzed in the HERIT-DATA platform to support the orientation of tourism flows. The HERIT-DATA platform will be updated in the initial stages of TOURISMO, and adjusted for the new locations and indicators. The digital twins of the pilot areas will also be developed.
The List of HERIT-DATA Indicators is the end HERIT-DATA output to be exploited by TOURISMO for the evaluation of the impact of tourism in the pilot locations of the project. In particular, the list of HERIT-DATA sustainable indicators will be revised and enriched according to TOURISMO pilot needs to allow new data collection that can be useful & exploited by SMEs and other stakeholders, like tourists themselves.
The mainstreaming model of HERIT-DATA will also be the basis for communicating and transferring TOURISMO pilot results to the target groups of the project. Access to the established HERIT-DATA network of stakeholders will also be pursued with the support of UNIFI, FRI, FV and FSMLR (Partners of HERIT-DATA), for TOURISMO dissemination and transferring purposes.
(EN), HERIT-DATA Tourist Flow management platform (https://www.snap4city.org/dashboardSmartCity/view/index.php?iddasboard=MzExNQ==) for multidomain data aggregation and visual analysis, which is based on the Snap4City Platform (www.snap4city.org) and developed by the DISTI LAB of UNIFI, in the context of HERIT-DATA project is the core of the TOURISMO pilot activities. Existing data and collected data in the pilot locations will be analyzed in the HERIT-DATA platform to support the orientation of tourism flows. The HERIT-DATA platform will be updated in the initial stages of TOURISMO, and adjusted for the new locations and indicators. The digital twins of the pilot areas will also be developed.
The List of HERIT-DATA Indicators is the end HERIT-DATA output to be exploited by TOURISMO for the evaluation of the impact of tourism in the pilot locations of the project. In particular, the list of HERIT-DATA sustainable indicators will be revised and enriched according to TOURISMO pilot needs to allow new data collection that can be useful & exploited by SMEs and other stakeholders, like tourists themselves.
The mainstreaming model of HERIT-DATA will also be the basis for communicating and transferring TOURISMO pilot results to the target groups of the project. Access to the established HERIT-DATA network of stakeholders will also be pursued with the support of UNIFI, FRI, FV and FSMLR (Partners of HERIT-DATA), for TOURISMO dissemination and transferring purposes.
(FR), ALTER ECO PLUS - Alternative tourist strategies to enhance the local sustainable development of tourism by promoting Mediterranean Identity / 2014 - 2020 INTERREG VB Mediterranean / https://alter-eco.interreg-med.eu/
TOURISMO Project Partners: READ SA
ALTER ECO PLUS objective was to facilitate the integration of tools aiming at balancing the effects of tourism development by taking into account carrying capacity issues and expanding the focus of tourism development beyond the local destination level. ALTER ECO enhanced the local sustainable development of tourism by promoting Mediterranean Identity through the implementation of alternative tourist strategies in 6 pilots co-designed and implemented by public and private stakeholders. The project provided the opportunity of testing, in representative MED cities, used as LIVING LAB, existing methodologies and tools arisen in previous high-impact projects in the field of sustainable tourism or proposed by key stakeholders, with the aim of reaching holistic and realistic tourist strategies at the local and regional level that allow transferability in the MED territory. Project results supported policy makers in making more informed and integrated decisions for the governance and management of tourism in the Mediterranean and at the same time enhanced the coordination of actions between public and private stakeholders toward the implementation of the raised strategies in order to create new business opportunities. ALTER ECO also contributed to improving knowledge and decision-making capacities, including better use of observation, monitoring, and planning in the field of sustainable tourism.
(EN), ALTER ECO PLUS - Alternative tourist strategies to enhance the local sustainable development of tourism by promoting Mediterranean Identity / 2014 - 2020 INTERREG VB Mediterranean / https://alter-eco.interreg-med.eu/
TOURISMO Project Partners: READ SA
ALTER ECO PLUS objective was to facilitate the integration of tools aiming at balancing the effects of tourism development by taking into account carrying capacity issues and expanding the focus of tourism development beyond the local destination level. ALTER ECO enhanced the local sustainable development of tourism by promoting Mediterranean Identity through the implementation of alternative tourist strategies in 6 pilots co-designed and implemented by public and private stakeholders. The project provided the opportunity of testing, in representative MED cities, used as LIVING LAB, existing methodologies and tools arisen in previous high-impact projects in the field of sustainable tourism or proposed by key stakeholders, with the aim of reaching holistic and realistic tourist strategies at the local and regional level that allow transferability in the MED territory. Project results supported policy makers in making more informed and integrated decisions for the governance and management of tourism in the Mediterranean and at the same time enhanced the coordination of actions between public and private stakeholders toward the implementation of the raised strategies in order to create new business opportunities. ALTER ECO also contributed to improving knowledge and decision-making capacities, including better use of observation, monitoring, and planning in the field of sustainable tourism.
(FR) | TOURISMO will build on two solutions of the ALTER ECO PLUS project, the Interregional Learning Portfolio (www.alterecotips.com) and the Online tool to calculate the Tourism Carrying Capacity (TCC) of a destination (https://quantitas.it/dev/med/cc/ro.html). The 38 key study practices collected by ALTER ECO at the Interregional Learning Portfolio, will be reviewed by the partnership with a special focus on the 15 practices which address the problem of concentration of tourists in a hot spot (exceeding carrying capacity)The best practices will support the pilot partners to specify the characteristics of the pilot activity, and will also assist them in making decisions on how to orient tourism flows (short-term and long-term) after analyzing the collected data. In addition, the best practices will be considered for the development of the use case scenarios for project stakeholders.
With regards to the “Carrying Capacity Limit” calculation tool, developed by ALTER ECO PLUS, TOURISMO pilot partners have already specified the need for the calculation of the carrying capacity of the pilot sites. The tools will fully support the partnership in the day-to-day monitoring of tourism flows during the implementation of the pilot activities, giving valuable insights that will feed the decision-making process for orienting the flows. The tool has already been tested in Rhodes city under ALTER ECO PLUS, and can also be customized for the other TOURISMO pilots.
Access to the established ALTER ECO PLUS network of stakeholders will also be pursued with the support of the TOURISMO Lead Partner, READ SA (Partners of ALTER ECO PLUS), for TOURISMO dissemination and trandferring purposes.
(EN), TOURISMO will build on two solutions of the ALTER ECO PLUS project, the Interregional Learning Portfolio (www.alterecotips.com) and the Online tool to calculate the Tourism Carrying Capacity (TCC) of a destination (https://quantitas.it/dev/med/cc/ro.html). The 38 key study practices collected by ALTER ECO at the Interregional Learning Portfolio, will be reviewed by the partnership with a special focus on the 15 practices which address the problem of concentration of tourists in a hot spot (exceeding carrying capacity)The best practices will support the pilot partners to specify the characteristics of the pilot activity, and will also assist them in making decisions on how to orient tourism flows (short-term and long-term) after analyzing the collected data. In addition, the best practices will be considered for the development of the use case scenarios for project stakeholders.
With regards to the “Carrying Capacity Limit” calculation tool, developed by ALTER ECO PLUS, TOURISMO pilot partners have already specified the need for the calculation of the carrying capacity of the pilot sites. The tools will fully support the partnership in the day-to-day monitoring of tourism flows during the implementation of the pilot activities, giving valuable insights that will feed the decision-making process for orienting the flows. The tool has already been tested in Rhodes city under ALTER ECO PLUS, and can also be customized for the other TOURISMO pilots.
Access to the established ALTER ECO PLUS network of stakeholders will also be pursued with the support of the TOURISMO Lead Partner, READ SA (Partners of ALTER ECO PLUS), for TOURISMO dissemination and trandferring purposes.
(FR), CO-EVOLVE - Promoting the co-evolution of human activities and natural systems for the development of sustainable coastal and maritime tourism / 2014 - 2020 INTERREG VB Mediterranean/ https://co-evolve.interreg-med.eu/
TOURISMO Project Partners: FV, RERA SD
CO-EVOLVE encouraged the emergence of policies and initiatives to promote the development of sustainable and responsible coastal and maritime tourism by applying the principles of Integrated Coastal Zone Management (ICZM) and Maritime Spatial Planning (MSP) that take into account all the main challenges related to the sustainability of tourism (e.g. seasonality of demand, transport, sustainable use of resources, community prosperity and quality of life, preservation of natural and cultural). CO-EVOLVE aimed at analyzing and promoting the co-evolution of human activities and natural systems in touristic coastal areas, facing effects due to climate change and allowing sustainable development of touristic activities, in coexistence and synergy with other uses of the coastal and marine space and resources, based on the principles of ICZM/MSP. To achieve that, the consortium tested instruments, policies, strategies and joint plants in 7 Pilot Areas from 5 countries following ICZM/MSP principles and selected pilot actions on key issues for sustainable coastal tourism development in order to set up solutions applicable to a wider set of users and territories with a wide and long-lasting influence
(EN), CO-EVOLVE - Promoting the co-evolution of human activities and natural systems for the development of sustainable coastal and maritime tourism / 2014 - 2020 INTERREG VB Mediterranean/ https://co-evolve.interreg-med.eu/
TOURISMO Project Partners: FV, RERA SD
CO-EVOLVE encouraged the emergence of policies and initiatives to promote the development of sustainable and responsible coastal and maritime tourism by applying the principles of Integrated Coastal Zone Management (ICZM) and Maritime Spatial Planning (MSP) that take into account all the main challenges related to the sustainability of tourism (e.g. seasonality of demand, transport, sustainable use of resources, community prosperity and quality of life, preservation of natural and cultural). CO-EVOLVE aimed at analyzing and promoting the co-evolution of human activities and natural systems in touristic coastal areas, facing effects due to climate change and allowing sustainable development of touristic activities, in coexistence and synergy with other uses of the coastal and marine space and resources, based on the principles of ICZM/MSP. To achieve that, the consortium tested instruments, policies, strategies and joint plants in 7 Pilot Areas from 5 countries following ICZM/MSP principles and selected pilot actions on key issues for sustainable coastal tourism development in order to set up solutions applicable to a wider set of users and territories with a wide and long-lasting influence
(FR) | The CO-EVOLVE project has developed the Coastal Tourism Sustainability Toolkit to establish monitoring and evaluation schemes of tourism impact, which will be reviewed by the TOURISMO partnership to support the enrichment of the HERIT-DATA list of sustainable indicators during the preparatory stage of the pilot actions. The categorization in the indicators included in CO-EVOLVE Toolkit per destination category (Nature/Ecotourism, Cruising, Beach/Maritime tourism, Urban/Cultural tourism & Recreational boating (Yachting/Marinas)) covers all the sites selected for TOURISMO pilot activities. In addition, the evaluation and impact assessment of the pilot activities will be supported by the list of indicators that are taken into consideration, the environmental, social& cultural and economic aspects of tourism.
Access to the established CO-EVOLVE network of stakeholders will also be pursued with the support of FV and RERA SD (Partners of CO-EVOLVE) for TOURISMO dissemination and transferring purposes.
(EN), The CO-EVOLVE project has developed the Coastal Tourism Sustainability Toolkit to establish monitoring and evaluation schemes of tourism impact, which will be reviewed by the TOURISMO partnership to support the enrichment of the HERIT-DATA list of sustainable indicators during the preparatory stage of the pilot actions. The categorization in the indicators included in CO-EVOLVE Toolkit per destination category (Nature/Ecotourism, Cruising, Beach/Maritime tourism, Urban/Cultural tourism & Recreational boating (Yachting/Marinas)) covers all the sites selected for TOURISMO pilot activities. In addition, the evaluation and impact assessment of the pilot activities will be supported by the list of indicators that are taken into consideration, the environmental, social& cultural and economic aspects of tourism.
Access to the established CO-EVOLVE network of stakeholders will also be pursued with the support of FV and RERA SD (Partners of CO-EVOLVE) for TOURISMO dissemination and transferring purposes.
(FR), DESTIMED PLUS - DEVELOPING ECOTOURISM IN MEDITERRANEAN PROTECTED AREAS / 2014 - 2020 INTERREG VB Mediterranean/ https://destimed-plus.interreg-med.eu/
TOURISMO Project Partners: FV, RERA SD
DestiMED PLUS aimed at promoting integrated planning in coastal tourism, where regional policymakers apply holistic policies that link tourism with conservation, by jointly developing ecotourism itineraries in Mediterranean Protected Areas (PAs), as a concrete example of ICZM application. The project built on the success of MEET and DestiMED, and will support 9 Mediterranean regions and respective Protected Areas through enhancing cross-sectoral local and regional policies, improving integrated planning strategies, and providing stakeholders with effective training and tools to manage, measure, and promoting ecotourism. The project applied integrated planning and governance strategies to preselected Mediterranean Protected Areas to improve the integration of regional tourism and conservation policies, established a holistic and integrated tool that strengthens the enabling environment for ecotourism policy and provides evidence for improving sustainability of protected area ecotourism Products and improve capacities of ecotourism stakeholders at local, regional and Mediterranean scales in integrating conservation and tourism agendas, manage, measure, and promote ecotourism.
(EN), DESTIMED PLUS - DEVELOPING ECOTOURISM IN MEDITERRANEAN PROTECTED AREAS / 2014 - 2020 INTERREG VB Mediterranean/ https://destimed-plus.interreg-med.eu/
TOURISMO Project Partners: FV, RERA SD
DestiMED PLUS aimed at promoting integrated planning in coastal tourism, where regional policymakers apply holistic policies that link tourism with conservation, by jointly developing ecotourism itineraries in Mediterranean Protected Areas (PAs), as a concrete example of ICZM application. The project built on the success of MEET and DestiMED, and will support 9 Mediterranean regions and respective Protected Areas through enhancing cross-sectoral local and regional policies, improving integrated planning strategies, and providing stakeholders with effective training and tools to manage, measure, and promoting ecotourism. The project applied integrated planning and governance strategies to preselected Mediterranean Protected Areas to improve the integration of regional tourism and conservation policies, established a holistic and integrated tool that strengthens the enabling environment for ecotourism policy and provides evidence for improving sustainability of protected area ecotourism Products and improve capacities of ecotourism stakeholders at local, regional and Mediterranean scales in integrating conservation and tourism agendas, manage, measure, and promote ecotourism.
(FR) | DESTIMED PLUS solutions will be exploited by TOURISMO for supporting the achievement of the project objectives. The "Ecotourism Product Standard to benchmark and monitor the quality, sustainability, and resource use of ecotourism products in the touristic destinations" will be taken into consideration for the development of use case scenarios for pilot outputs exploitation and will be presented to Tourism SMEs as a useful guide to ensure the sustainable operation of the business. In parallel,
The Ecological Footprint calculator Ecotourism Footprint Calculator will be used under the evaluation of pilot Activity, if the case may be, and will also be introduced to tourism SMEs to support their sustainable performance.
Access to the established DESTIMED PLUS network of stakeholders will also be pursued with the support of RERA SD (Partner of DESTIMED PLUS), for TOURISMO dissemination and transferring purposes.
(FR), DESTIMED PLUS solutions will be exploited by TOURISMO for supporting the achievement of the project objectives. The "Ecotourism Product Standard to benchmark and monitor the quality, sustainability, and resource use of ecotourism products in the touristic destinations" will be taken into consideration for the development of use case scenarios for pilot outputs exploitation and will be presented to Tourism SMEs as a useful guide to ensure the sustainable operation of the business. In parallel,
The Ecological Footprint calculator Ecotourism Footprint Calculator will be used under the evaluation of pilot Activity, if the case may be, and will also be introduced to tourism SMEs to support their sustainable performance.
Access to the established DESTIMED PLUS network of stakeholders will also be pursued with the support of RERA SD (Partner of DESTIMED PLUS), for TOURISMO dissemination and transferring purposes.
(EN), SIROCCO - Sustainable InterRegional cOastal & Cruise maritime tourism through COoperation and joint planning / 2014 - 2020 INTERREG VB Mediterranean/ https://sirocco.interreg-med.eu/
TOURISMO Project Partners: FV, RERA SD
The aim of the SIROCCO project was to help overcome the negative impacts of cruise tourism, conserve the natural and cultural heritage of the Mediterranean, reduce demand seasonality, address its impacts on infrastructure and minimize the use of resources and waste production. SIROCCO helped the sustainability of the coastal * cruise maritime sector through the integration of relevant data and expertise and improvement of decision-making capacity in order to enable better planning and management, through the provision of solutions to improve the creation and capture of cruise tourism value, while reducing its negative impact, and, through the improvement of the development of policies and the coordination of strategies between territories and stakeholders at an interregional and transnational level.
(FR), SIROCCO - Sustainable InterRegional cOastal & Cruise maritime tourism through COoperation and joint planning / 2014 - 2020 INTERREG VB Mediterranean/ https://sirocco.interreg-med.eu/
TOURISMO Project Partners: FV, RERA SD
The aim of the SIROCCO project was to help overcome the negative impacts of cruise tourism, conserve the natural and cultural heritage of the Mediterranean, reduce demand seasonality, address its impacts on infrastructure and minimize the use of resources and waste production. SIROCCO helped the sustainability of the coastal * cruise maritime sector through the integration of relevant data and expertise and improvement of decision-making capacity in order to enable better planning and management, through the provision of solutions to improve the creation and capture of cruise tourism value, while reducing its negative impact, and, through the improvement of the development of policies and the coordination of strategies between territories and stakeholders at an interregional and transnational level.
(EN) | TOURISMO will build on SIROCCO's developed tools methodologies, strategies, and action plans in the field of the cruise sector. The sustainable cruise value chain action plans developed for Valencia port, Rhodes port, Limassol port, and Split port will be of particular interest for related TOURISMO pilot actions - City of Florence pilot, Rhodes city pilot, Limassol port pilot, Island of Biševo pilot respectively - for the specification of the pilot. The action plans will be also supportive of the Golden Bay (Il-Bajja tal-Mixquqa) pilot and the City of Varna pilot which will be held in coastal regions.
The SIROCCO Sustainable Cruise Tourism Certification System (SSCTCS) will also be reviewed and integrated under the certification action plans to be developed by the aforementioned pilot actions, as well as in assessing cruise tourism’s economic, environmental and social impact.
Access in the established SIROCCO network of stakeholders will also be pursued, with the support of FV and RERA SD (Partners of SIROCCO), for TOURISMO dissemination and transferring purposes. (EN), TOURISMO will build on SIROCCO's developed tools methodologies, strategies, and action plans in the field of the cruise sector. The sustainable cruise value chain action plans developed for Valencia port, Rhodes port, Limassol port, and Split port will be of particular interest for related TOURISMO pilot actions - City of Florence pilot, Rhodes city pilot, Limassol port pilot, Island of Biševo pilot respectively - for the specification of the pilot. The action plans will be also supportive of the Golden Bay (Il-Bajja tal-Mixquqa) pilot and the City of Varna pilot which will be held in coastal regions.
The SIROCCO Sustainable Cruise Tourism Certification System (SSCTCS) will also be reviewed and integrated under the certification action plans to be developed by the aforementioned pilot actions, as well as in assessing cruise tourism’s economic, environmental and social impact.
Access in the established SIROCCO network of stakeholders will also be pursued, with the support of FV and RERA SD (Partners of SIROCCO), for TOURISMO dissemination and transferring purposes.
(FR), INHERIT - Sustainable Tourism Strategies To Conserve And Valorise The Mediterranean Coastal And Maritime Natural Heritage / 2014 - 2020 INTERREG VB Mediterranean / https://inherit.interreg-med.eu
TOURISMO Project Partner: MRDDF
The INHERIT project aimed to conserve and valorize natural heritage in MED coastal and maritime tourist destinations. The project tested and deployed a new approach adapted to MED specificities protecting natural heritage from the adverse effects of intensive tourism. INHERIT promoted sustainable tourism alleviating seasonality and tackling the surpassing of the hosting capacity, by designing and implementing a “bottom-up” protection approach relying on self-regulation and monitoring by local society and tourism stakeholders. INHERIT proposed a new approach to protect MED coastal and maritime natural heritage, including a novel mix of measures (e.g. ICZM-MSP integration, “bottom-up” waste management initiatives) to protect its natural heritage from mass tourism effects (excess construction & waste, desertification-erosion, exceeded the capacity of specific destinations, tourism seasonality) and a strategy of transnational cooperation to form a network of MED areas, namely INHERITURA areas, which will prioritise the enhanced protection of their natural heritage as an asset to develop sustainable tourism activities (e.g. sea caving in the MED, MED inland tourism itineraries, remote islands activities) and to ensure responsible development.
(FR), INHERIT - Sustainable Tourism Strategies To Conserve And Valorise The Mediterranean Coastal And Maritime Natural Heritage / 2014 - 2020 INTERREG VB Mediterranean / https://inherit.interreg-med.eu
TOURISMO Project Partner: MRDDF
The INHERIT project aimed to conserve and valorize natural heritage in MED coastal and maritime tourist destinations. The project tested and deployed a new approach adapted to MED specificities protecting natural heritage from the adverse effects of intensive tourism. INHERIT promoted sustainable tourism alleviating seasonality and tackling the surpassing of the hosting capacity, by designing and implementing a “bottom-up” protection approach relying on self-regulation and monitoring by local society and tourism stakeholders. INHERIT proposed a new approach to protect MED coastal and maritime natural heritage, including a novel mix of measures (e.g. ICZM-MSP integration, “bottom-up” waste management initiatives) to protect its natural heritage from mass tourism effects (excess construction & waste, desertification-erosion, exceeded the capacity of specific destinations, tourism seasonality) and a strategy of transnational cooperation to form a network of MED areas, namely INHERITURA areas, which will prioritise the enhanced protection of their natural heritage as an asset to develop sustainable tourism activities (e.g. sea caving in the MED, MED inland tourism itineraries, remote islands activities) and to ensure responsible development.
(EN) | The INHERIT approach for management and protection of the coastal areas of tourist interest, and in particular the INHERITURA areas that was designated to promote ecological integrity and environmental protection in
natural heritage sites will be reviewed by TOURISMO for Certification of Sustainable Tourism Destinations. TOURISMO pilot actions taking place in cultural heritage sites, monuments, etc. (Rhodes city pilot, Valencia port and city pilot, Golden Bay (Il-Bajja tal-Mixquqa) pilot) will be particularly supported from INHERIT tools, action plans and methodologies.
Access to the established INHERIT network of stakeholders will also be pursued, with the support of MRDDF (Partner of INHERIT), for TOURISMO dissemination and transferring purposes.
(FR), The INHERIT approach for management and protection of the coastal areas of tourist interest, and in particular the INHERITURA areas that was designated to promote ecological integrity and environmental protection in
natural heritage sites will be reviewed by TOURISMO for Certification of Sustainable Tourism Destinations. TOURISMO pilot actions taking place in cultural heritage sites, monuments, etc. (Rhodes city pilot, Valencia port and city pilot, Golden Bay (Il-Bajja tal-Mixquqa) pilot) will be particularly supported from INHERIT tools, action plans and methodologies.
Access to the established INHERIT network of stakeholders will also be pursued, with the support of MRDDF (Partner of INHERIT), for TOURISMO dissemination and transferring purposes.
(EN), LABELSCAPE - INTEGRATION OF SUSTAINABILITY LABELS INTO MEDITERRANEAN TOURISM POLICIES / 2014 - 2020 INTERREG VB Mediterranean / https://labelscape.interreg-med.eu/
TOURISMO Project Partners: READ SA, RERA SD
The overall objective of the LABELSCAPE was to develop mechanisms for integrating sustainability labels in wider tourism policies and to provide support for destination-based initiatives in the certification process. The project capitalized on the existing certification initiatives. It also addressed the latest challenges of certified destinations and businesses: recognisability, complementarity with User Generated Content, and digital transformation.
LABELSCAPE objectives wasachieved through knowledge exchange in Experience workshops, an online capacity-building platform

Total budget/expenditure: EUR 2 980 995.00

Total EU funding (amount): EUR 2 384 796.00

Total EU funding (co-financing rate): 80.00%

Co-financing sources:

Investments, deliverables, policy contributions

(bullets are inserted automatically and may be incorrectly placed)

Deliverables:

Report on Current Situation and Tourism Flows in the selected areas
Report on Current Situation and Tourism Flows in the selected areas
Tourism Sustainability Indicators Report
Tourism Sustainability Indicators Report
Common Demonstration Methodology for the Specification of Pilot Actions
Common Demonstration Methodology for the Specification of Pilot Actions
Reports on Intervention Results in pilot area
Reports on Intervention Results in pilot area
Report of Analysis per area
Report of Analysis per area
Best Practices Guide on tools & strategies for Certification of Sustainable Tourism Destinations
Best Practices Guide on tools & strategies for Certification of Sustainable Tourism Destinations
Action Plan for applying best practices in pilot areas
Action Plan for applying best practices in pilot areas
Evaluation Report
Evaluation Report
Impact Assessment of Pilot Results
Impact Assessment of Pilot Results
EU mainstreaming conference
EU mainstreaming conference
Plan for the upscaling of the solutions in the project areas
Plan for the upscaling of the solutions in the project areas
Design of Incentives to support the adoptation and application of the solutions
Design of Incentives to support the adoptation and application of the solutions
Use case scenarios for pilot outputs exploitation
Use case scenarios for pilot outputs exploitation
Handbook for Replication of Project Solution
Handbook for Replication of Project Solution

Contribution to wider strategies and policies:

EuropeanGreenDeal Tourism is a significant economic factor in the world GDP, but at the same time it affects the preservation of cultural heritage, the environment, the labour market, infrastructure, etc. As these challenges are common to all Member States, it is important to address these issues in a systematic manner at both European and global level of Tourism. In the framework of the new Green Deal it is still not directly referenced nor identified as one of the driving forces of sustainable development in Europe. There is a recognized need from the European Member States to exchange views and to come together for a united message on the importance of Sustainability in tourism for the future of Europe. TOURISMO will provide valuable feedback to the framework for this important discussion to take place, bringing together high-level representatives from EU Tourism Stakeholders and Private Sector representatives. The results from the pilot activities will contribute to the discussion and support Mediterranean Member States to position tourism as an EU policy priority, highlighting tourism’s impact on regional, national, and international sustainable development and prioritizing SDG’s implementation within the 2030 Agenda. Implementation and promotion of sustainable development practices are the backbone of our Project.
TerritorialAgenda2030 Natural and cultural heritage are local and regional development assets that offer unique opportunities for development and high-quality living environments. Sustainable and effective use of resources should benefit local communities and promote local business opportunities. Overexploitation of these assets however can threaten a local or regional economy. Urbanisation and mass tourism threaten cultural assets and landscapes and may fragment natural habitats and ecological corridors.
EUStrategyAdriaticIonianRegion EUSAIR recognizes that developing the Region’s potential in terms of sustainable tourism can be accelerated by offering innovative and quality tourism products and services, while the main objectives of EUSAIR’s pillar on tourism are to diversify the macro-region’s tourism products and services and tackle the issue of seasonal tourism by improving quality and innovative approaches. TOURISMO contributes by designing cooperation at macro- regional level which will boost efforts to diversify tourism in a sustainable manner, to reduce the dependence of the sector on the seasonal model, and limit its environmental impact. EUSAIR highlights that Sustainable tourism is not as developed as it should be in the Region since tourism activities are not always managed properly. This mismanagement can have a negative impact on the coastal and marine environment. TOURISMO offers a commercial, yet sustainable, approach with a set of actions that create a network of sustainable tourism businesses and clusters, to stimulate innovation and create synergies with complementary sectors
MediterraneanSeaBasin The Assistance Mechanism organised by the Sustainable Tourism Community of WestMed Initiative has highlighted the importance of replicability and transferability of EU funded projects and the importance of strengthening ties and opportunities with Southern partners. To this end, the solutions, and the results of TOURISMO will be available for replication in overcrowded touristic places in south countries. It was also noted that the Assistance Mechanism is actively engaged in supporting stakeholders to extend the benefits that are coming out of several projects on sustainable tourism in the Mediterranean. The MED Sustainable Tourism Community counts on a group of 17 Associated partners (networks, actors participating in Mediterranean initiatives, tourism stakeholders, academia) with the role of ensuring links with other initiatives and to enlarge the impacts and the scope of the dissemination, transferring and capitalisation activities.
Other EU strategy for Sustainable Tourism (P9 TA(2021)0109)
The Commission has been asked to deliver an EU strategy for sustainable and strategic tourism aligned with the Digital Agenda, the Green Deal, and the UN Sustainable Development Goals, replacing the strategy from 2010, to maintain Europe’s standing as a leading destination. The commission recalls that in drawing up this strategy there must be a consultation of professionals in the tourism sector; stresses, in this regard, the importance of concrete action to overcome the current crisis and the promotion of alternative forms of tourism such as cultural and sustainable tourism, agrotourism, wildlife tourism, ecotourism and other experiences, which should respect the environment and the cultural heritage of the local population to avoid over tourism. The Commission calls to bring the European Tourism Indicators System (ETIS) into operation and to introduce it in tourism destinations, with static indicators and real-time data for their management and evaluation, in partnership with regions; stresses that the aim of the ETIS scoreboard is to monitor the economic, social, and environmental impact of tourism. The commission Recalls that the lack of accurate quantitative and qualitative metric data on the effects of tourism on sustainability impedes the decision-making of public and private actors and asks Eurostat to establish a frame of reference for the collection of data relating to sustainability, over tourism, undertourism, stresses the vast potential of big data and up-to-date data, for understanding the evolution of tourism flows and changes in demand, and for adapting the offer and implementing adequate policies accordingly. Collection of data regarding tourists’ presence, density, trajectories, and behaviours, using thermal cameras, pax counters, Wi-Fi access points, drones, tags, video cameras, etc is at the core of TOURISMO’s design thus perfectly in line with the EU strategy.
Other European Strategy for Coastal and Maritime Tourism
TOURISMO will pilot solutions in six out of seven coastal and maritime areas in six participant countries (i.e., Rhodes, Valencia, Limassol, Varna, Biševo and Malta). Results will contribute to the European Strategy for Coastal and Maritime Tourism that clearly points out that seasonality often affects coastal and maritime tourism more than other destinations which benefit from a more balanced arrival pattern. Therefore, emphasis is given to the regions which need more assistance in diversifying their tourism flows, and to the local business community for promoting and using creatively their local heritage and service provision so as to offer a broader range of products and services.

Deliverable (other than infrastructural investment) areas:

Elláda (EL), Rhodes , Medieval City of Rhodes, N/A, 85131
Italia (IT), Florence, UNESCO area in Florence (city center)&surroundings, N/A, 50100
España (ES), Valencia, 3 Port Spots, N/A, 46024
Kýpros (CY), Limassol, Limassol, Port Area, N/A, N/A
Bulgaria (BG), Varna, Pedestrian areas of the city center, N/A, 9000
Hrvatska (HR), Komiža - Island of Biševo, Island of Biševo - Blue Cave, N/A, 21485
Malta (MT), Mellieha, Ramla tal-Mixquqa (Golden Bay), N/A, N/A
España (ES), Valencia, Plaça de l´Arquebisbe / Lonja, 3 / 2, 46003 / 46001

Programme Common Output Indicator:

RCO 001 - Enterprises supported (of which: micro, small, medium, large), Measurement unit:
RCO 116 - Jointly developed solutions, Measurement unit:
RCO 087 - Organisations cooperating across borders, Measurement unit:

Programme Common Result Indicator:

RCR 104 - Solutions taken up or up-scaled by organisations, Measurement unit:

Programme Result Indicator:

RCR90N Long-term cross-border innovation networks, Measurement unit: Number of networks
PSI1 - Organisations with increased institutional capacity due to their participation in cooperation activities across borders, Measurement unit: organisations

Project part of European Union Macro-Regional or Sea Basin Strategy: EUSAIR

EUSAIR Priority (Policy) area / Horizontal action:

EUSAIR Degree of compliance:

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Financing programme

2021 - 2027 Interreg VI-B EURO Mediterranean (EURO MED)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2025-05-27

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

64 / 64 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

608 / 608 (100%)

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TOURism Innovative and Sustainable Management of flOws

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Information regarding the data in keep.eu on the programme financing this project

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