#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Programme 2021 - 2027 Interreg VI-B Danube

Date of latest update: 2025-12-17

Description

Description (EN):

The current situation in the Danube region is marked by a demographic decline in rural areas, imbalanced socio-economic development, and social exclusion of vulnerable groups. The project aims to address those common by applying innovative and inclusive solutions for destination management and developing the touristic potential of underdeveloped sub-destinations with local action plans and innovative destination management solutions. The project seeks to capitalize on the cultural heritage and natural resources of the region and create transnational partnerships to deliver high-quality tourism products and solutions. The main outputs of the project will be: - Collaborative models, plans, and labels, leading to new and improved touristic offers and enhanced visitors experiences - Innovative solutions for sub destinations development and management namely a Model for local community involvement and a model for tourism observatories. - Sustainable and eco-friendly travel solutions: Green travel packages and itineraries developed through collaboration with tour operators. - New touristic products- pilots: Festivals of Roman Emperors and Wine Festivals that will result in newly developed solutions The beneficiaries of these outputs include local communities including the local service providers, SMEs, CSOs, cultural institutions in 9 sub destinations (in Serbia, Slovakia, Croatia, Hungary, Bulgaria, Bosnia, Romania, Montenegro and Slovenia), that will benefit from new inclusive solutions for destination management as well as the new touristic products ( festivals that will serve as the pilots ). Beneficiaries further include vulnerable groups including migrants, women and youth that will be directly involved in tourism development in their respective sub-destinations, tourists through the improved touristic offer and policymakers on national and local levels in the wider Danube Region. The knowledge transfer developed as a transferability tool will further promote solutions developed within the project and will be oriented towards presidents and managers of European Cultural Routes, tour operators, regional development agencies, and other stakeholders involved in tourism development across the Danube region. This knowledge pack will be serving as a tool for sustainable tourism development and raising the overall potential of the Danube region as a touristic macro-region. The project takes a transnational approach because tourism development and destination management require cooperation and collaboration across borders. By adopting a transnational perspective, the project can leverage the shared cultural heritage and natural surroundings of the Danube region and create integrated framework conditions for the better valorization of cultural and natural assets. Transnational partnerships enable the exchange of knowledge, resources, and best practices, leading to more effective and innovative solutions. What is new and original about the project is its focus on collaborative tourism development and the integration of inclusive models for destination management. The project aims to empower local communities, involve them in tourism development, and give them a voice in managing visitors and tourist offers. It also emphasizes the use of digital technology, such as 360° VR promotional videos, to enhance the visibility and attractiveness of festivals and sub-destinations in which pilots will be implemented. Furthermore, the project seeks to influence policy changes at the transnational level, promoting sustainable travel packages and innovative and inclusive solutions for tourism management and development. The project builds upon the certified CoE Route - “Roman Emperors and Danube Wine Route”, allowing further networking with stakeholders along the Route, raising the visibility of common cultural heritage and creating impulse for new transnational partnerships and designing/delivering high-quality tourism products and services on the Route level. Cultural Routes represent a resource for networking, innovation, creativity and cultural tourism development. The collaborative solutions and tourism development concepts developed through this project are expected to bring significant experience that can be used as a model on other cultural routes and informal networks with a specific theme.

Actual Achievements (EN):

The project has made significant progress since its launch, achieving key milestones along the way. Each partner successfully established their project teams and registered on the JEMS database, ensuring smooth implementation. At the start of the period, partners appointed Steering Committee members to participate in meetings as needed. LP fostered a collaborative environment by setting up a shared Google Drive system for project materials, improving document management and making it easier for partners to access important data. The project website was also launched on the official Interreg platform, providing updates to both the consortium and the general public. The Kick-Off Meeting held in Hungary (April 4-5, 2024) marked a major milestone, bringing partners together to align on upcoming activities. PP14, leading Activity 1.6, organized an interactive workshop to develop the Joint Communication, Branding, and Digital Strategy (CBD). The meeting also initiated work on Activities 1.2, 1.3 and 1.4 with leaders presenting the implementation plan and expected outcomes, set for completion in the next project periods. During the Kick-Off Meeting, PP9 expressed interest in being included as a sub-destination in the project. Initially, the project encompassed nine sub-destinations; however, LP received approval from the Joint Secretariat (JS) to incorporate PP9 as the 10th sub-destination. This inclusion positions PP9 as a pilot territory for the outcomes and solutions that will be developed throughout the project implementation. Key deliverables for Activities 1.1 and 1.6 were completed, including the Analysis of Framework Conditions for the valorization of cultural heritage with respect to natural surroundings. Activity 1.1, led by PP4, established a solid framework for stronger collaboration and laid the groundwork for future project deliverables. Each partner contributed essential data for the 10 sub-destinations, following PP4’s methodology. These inputs were refined through online workshops and a validation meeting, where the final analysis was discussed and finalized. Activity 1.1 was completed on time and shared with all partners and stakeholders via email and Google Drive. In addition to the in-person Kick-Off Meeting, 14 internal online meetings were held to facilitate communication and ensure the smooth execution of key activities. Externally, the project gained visibility through regional and international promotion. LP was invited to present the project at the ICARUS Conference in Osijek, Croatia, strengthening relationships with local stakeholders. LP also participated in the Training Academy of Cultural Routes in Italy, which contributed to the project's visibility within the DRP program. The participation in the Training Academy of Cultural Routes, held in Brindisi, Italy, from June 4-7, 2024, served as a valuable platform to showcase the #RomansWineDanube project, as the project builds upon the Council of Europe-certified Roman Emperors and Danube Wine Route. This event provided insights into the organizational framework and technical know-how required for hosting a Training Academy. This is particularly relevant as the #RomansWineDanube project plans to organize its own Training Academy under activity 3.5 as a concluding event, marking the project's completion. Focusing on European cooperation and sustainable development, the Brindisi Training Academy offered a range of speakers and discussions that introduced new ideas, concepts, and models successfully applied by other cultural routes and their partners. These insights are directly applicable to enhancing the sustainability and community engagement goals of the Roman Emperors and Danube Wine Route, as well as objectives of the #RomansWineDanube project. Furthermore, PP9 (National Tourism Organization Montenegro) showcased the project at the "European Projects Fair" in Podgorica, Montenegro, increasing its exposure to local stakeholders and the broader community. Overall, the project has built a strong foundation for continued success, with clear objectives and momentum moving into the next phases. During Reporting Period 2 (RP2), the project continued building on the foundations established in Project Period 1, ensuring steady progress towards its objectives. The primary focus was on advancing activities under Specific Objective 1 (SO1) and initiating actions under Specific Objective 2 (SO2). A major milestone was the development of strategic documents by responsible activity leaders, which serve as essential guidelines for the project's future implementation. Key Achievements Throughout RP2, significant progress was made on the following activities: 1.2, 1.3, 1.4, 1.5, and 1.6, alongside the launch of 2.1, 2.2, and 2.3. The main highlights include: A 1.2: Model for Community Involvement in Hubs (+ Guidelines) The Model for Community Involvement was developed and nine sub-destinations hosted initial meetings of product clubs and community members, identifying key local actors for the future development of tourism products, including souvenirs and pilot actions (festivals). A 1.3: Methodology for Tourism Observatories and Digital Solution Outline Developed by PP3 in collaboration with PPs and the Lead Partner (LP), this methodology provides a practical framework for pilot territories for the collection and monitoring of data. The digital solution was also created and will serve as a centralized data repository, ensuring long-term accessibility even after project completion. A 1.4: First Draft of the Common Transnational Strategy for Cultural Tourism Led by PP4, this document integrates insights from previous activities and will be finalized in Project Period 5. Contributions from the second partner meeting in Belgrade were instrumental in shaping its content. A 1.5: Guidelines for Local Action Plan Preparation Developed by PP2, this strategic tool supports PPs in drafting their Local Action Plans, due in Period 3. The Guidelines were completed and are available in the project’s online Library. A 1.6: Joint Communication and Branding Strategy Created by PP14 with contributions from PPs, this strategy refines the project’s messaging and enhances the visibility of the cultural route. A set of eight short video teasers was also produced and published on the official YouTube channel: @RomansWineDanube. In preparation for the next phase, PP5 and PP11 initiated discussions on pilot action themes, particularly the Roman Emperor Reenactment script and the "Wines from the Danube Region" label (A 2.2 and A 2.3), which will be featured in upcoming pilot actions (A 3.1). Cooperation & Knowledge Exchange A major highlight of RP2 was the 2nd Partner Meeting in Belgrade (November 14–15, 2024), where LP hosted PPs and Associated Strategic Partners (ASPs) for interactive workshops and discussions. This event played a crucial role in refining project strategies and fostering collaboration in the project consortium. Additionally, the Lead Partner (LP) represented the project at key public events, increasing visibility and strengthening partnerships: Annual Forum of Cultural Routes, Visegrad, Hungary – Activity 1.1 received the Best Practice Award for Research. Public Workshop on Roman Heritage & Cultural Tourism, Osijek, Croatia (October 2, 2024). Online Workshop of PA3_Close Project: Recovery Through Culture & Tourism (November 4, 2024). With these solid foundations, the project is well-positioned to advance toward its next phase, focusing on the implementation of pilot actions and further strengthening its impact in the cultural tourism sector in the respective sub destinations.

Project outputs: Model for Community Involvement in Hubs (sub-destinations)(EN)
Model for Danube Region observatories.(EN)
Common Transnational Strategy for Cultural Tourism Development(EN)
Territorial integrated action plans(EN)
Collaborative transnational development of touristic products “Festival of Roman Emperors” and “Wines from the Danube Region” and Join Route Souvenirs(EN)
Common standards for developing Green Travel Products(EN)
Implementation of transnational pilot actions.(EN)

Thematic information

Cultural heritage and arts Tourism Social inclusion and equal opportunities

Priority: (VI-B_D_3) Priority 3 - A more social Danube Region

Priority specific objective: RSO4.6. Enhancing the role of culture and sustainable tourism in economic development, social inclusion and social innovation

Priority policy objective (Interreg specific objective): PO4 A more social and inclusive Europe implementing the European Pillar of Social Rights

Type of intervention: 134 Measures to improve access to employment

Partners (15)

Lead Partner: Dunavski centar za kompetenciju

Partner’s ID if not PIC: 106584383

Address: Kneza Mihaila , 11000 Belgrade, Serbia

Legal status: private

Organisation type: Interest groups including NGOs

Website: http://danubecc.org

Total budget: EUR 323 663.00

Partner’s programme co-financing: EUR 258 930.40

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 64 732.60

Contractors:

Name: ARK KLADOVO
VAT registration or tax identification number: 103839224
Name: EVAL NET
VAT registration or tax identification number: 112450487
Name: AMD BUSINESS SYSTEM D.O.O.
VAT registration or tax identification number: 107568836
Name: TODORS HOTELS DOO
VAT registration or tax identification number: 103773044
Name: ALL AROUND
VAT registration or tax identification number: 111376003
Name: GORAN PETKOVIC PREDUZETNIK
VAT registration or tax identification number: 112257653
Name: MIROSS DOO
VAT registration or tax identification number: 100048877

Zavod za zaštitu spomenika kulture - Sremska Mitrovica

Name: Zavod za zaštitu spomenika kulture - Sremska Mitrovica

Partner’s ID if not PIC: 100517207

Address: Svetog Dimitrija , 320201 Sremska Mitrovica, Serbia

Legal status: public

Organisation type: Local public authority

Total budget: EUR 100 368.00

Partner’s programme co-financing: EUR 80 294.40

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 20 073.60

Contractors:

Name: FUTURIZAM DOO
VAT registration or tax identification number: 106414368
Name: Meerart kreativni centar
VAT registration or tax identification number: 113531132

Hálózat a Regionális Fejlesztésért Alapítvány

Name: Hálózat a Regionális Fejlesztésért Alapítvány

Partner’s ID if not PIC: HU19331492-2-15

Address: Vasvári Pál , 4400 Nyíregyháza, Hungary

Legal status: public

Organisation type: Interest groups including NGOs

Website: https://harfaalapitvany.hu/

Total budget: EUR 152 600.00

Partner’s programme co-financing: EUR 122 080.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 30 520.00

Contractors:

Name: CreativClass Kft.
VAT registration or tax identification number: 19331492-2-15

Ured Vlade Županije Zapadnohercegovačke za europske integracije

Name: Ured Vlade Županije Zapadnohercegovačke za europske integracije

Department: Department for Development and General Affairs/Department for European integration

Partner’s ID if not PIC: 4272400620002

Address: Fra Didaka Buntića, 88220 Široki Brijeg, Bosnia and Herzegovina

Department address: Fra Didaka Buntića, 88220 Široki Brijeg, Bosnia and Herzegovina

Legal status: public

Organisation type: Regional public authority

Website: http://www.eui-zzh.ba/index.php

Total budget: EUR 156 333.00

Partner’s programme co-financing: EUR 125 066.40

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 31 266.60

Contractors:

Name: Event d.o.o.
VAT registration or tax identification number: 4227911500000

Turistička zajednica Osječko-baranjske zupanije

Name: Turistička zajednica Osječko-baranjske zupanije

Partner’s ID if not PIC: 11422134025

Address: Županijska , 31000 Osijek, Croatia

Legal status: public

Organisation type: Sectoral agency

Website: http://visitslavoniabaranja.com

Total budget: EUR 166 720.00

Partner’s programme co-financing: EUR 133 376.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 33 344.00

Nacionalna turistička organizacija Crne Gore

Name: Nacionalna turistička organizacija Crne Gore

Partner’s ID if not PIC: Identification number 02242508

Address: Ul. Slobode, Biznis centre Hilton, 81000 Podgorica, Montenegro

Legal status: public

Organisation type: National public authority

Website: http://www.montenegro.travel

Total budget: EUR 180 318.00

Partner’s programme co-financing: EUR 144 254.40

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 36 063.60

Zsolnay Örökségkezelő Nonprofit Kft

Name: Zsolnay Örökségkezelő Nonprofit Kft

Department: World Heritage and Tourism Directorate

Partner’s ID if not PIC: HU20367664

Address: Zsolnay Vilmos, 7630 Pécs, Hungary

Department address: Széchenyi tér, 7621 Pécs, Hungary

Legal status: public

Organisation type: Other

Website: http://www.zsokkft.hu

Total budget: EUR 163 530.00

Partner’s programme co-financing: EUR 130 824.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 32 706.00

Contractors:

Name: Campinvest Kft.
VAT registration or tax identification number: 11361206-2-02

Municipiul Alba Iulia

Name: Municipiul Alba Iulia

Partner’s ID if not PIC: 4562923

Address: Calea Motilor, 510134 Alba Iulia, Romania

Legal status: public

Organisation type: Local public authority

Website: http://www.apulum.ro

Total budget: EUR 172 770.00

Partner’s programme co-financing: EUR 138 216.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 34 554.00

Регионален исторически музей - Русе

Name: Регионален исторически музей - Русе

Partner’s ID if not PIC: 117649695

Address: Alexander Battenberg sq., 7000 Ruse, Bulgaria

Legal status: public

Organisation type: Regional public authority

Website: http://www.museumruse.com

Total budget: EUR 157 370.00

Partner’s programme co-financing: EUR 125 896.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 31 474.00

Contractors:

Name: "KAMILA - ILIYA DEVEDZHIEV" ST
VAT registration or tax identification number: 117594380

media k GmbH

Name: media k GmbH

Partner’s ID if not PIC: DE 812908497

Address: Goethestr. , 97980 Bad Mergentheim, Germany

Legal status: private

Organisation type: SME

Website: http://media-k.eu

Total budget: EUR 193 200.00

Partner’s programme co-financing: EUR 154 560.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 38 640.00

Technická univerzita v Košiciach

Name: Technická univerzita v Košiciach

Partner’s ID if not PIC: SK2020486710

Address: Letná, 04200 Kosice, Slovakia

Legal status: public

Organisation type: Higher education and research organisations

Website: http://www.tuke.sk

Total budget: EUR 163 748.00

Partner’s programme co-financing: EUR 130 998.40

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 32 749.60

Znanstveno raziskovalno središče Bistra Ptuj

Name: Znanstveno raziskovalno središče Bistra Ptuj

Partner’s ID if not PIC: SI55581218

Address: Slovenski Trg, 2250 Ptuj, Slovenia

Legal status: public

Organisation type: Sectoral agency

Website: http://www.bistra.si

Total budget: EUR 165 000.00

Partner’s programme co-financing: EUR 132 000.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 33 000.00

Contractors:

Name: Društvo POETOVIO LXIX
VAT registration or tax identification number: 4039556000

ГС Національна туристична організація України

Name: ГС Національна туристична організація України

Partner’s ID if not PIC: 42964010

Address: Reytarska St., 01030 Kyiv, Ukraine

Legal status: private

Organisation type: Interest groups including NGOs

Website: http://nto.ua

Total budget: EUR 156 333.00

Partner’s programme co-financing: EUR 125 066.40

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 31 266.60

Narodni muzej „Zaječar“

Name: Narodni muzej „Zaječar“

Partner’s ID if not PIC: 100586913

Address: Dragoslava Srejovića, 19000 Zaječar, Serbia

Legal status: public

Organisation type: Local public authority

Website: http://muzejzajecar.org

Total budget: EUR 125 829.00

Partner’s programme co-financing: EUR 100 663.20

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 25 165.80

Első Magyar Felelősségteljes Innováció Egyesület

Name: Első Magyar Felelősségteljes Innováció Egyesület

Partner’s ID if not PIC: 18628010-1-06

Address: Pihenő, 6728 Szeged, Hungary

Legal status: private

Organisation type: Interest groups including NGOs

Website: http://emfie.eu

Partners map

Partners and Projects info

Institute for Protection of Cultural Monuments of Sremska Mitrovica

#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Partners and Projects info

Network for Regional Development Foundation

#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Partners and Projects info

Office for European Integration of the Government of West Herzegovina Canton

#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Partners and Projects info

Tourist Board of Osijek-Baranja County

#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Partners and Projects info

National Tourism Organisation of Montenegro

#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Partners and Projects info

Zsolnay Heritage Management Nonprofit Ltd.

#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Partners and Projects info

Alba Iulia Municipality

#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Partners and Projects info

Rousse Regional Museum of History

#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Partners and Projects info

media k GmbH

#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Partners and Projects info

Technická univerzita v Košiciach

#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Partners and Projects info

Scientific Research Centre Bistra Ptuj

#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Partners and Projects info

Danube Competence Center

#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Partners and Projects info

National tourism organization of Ukraine

#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Partners and Projects info

National Museum “Zajecar”

#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Partners and Projects info

First Hungarian Responsible Innovation Association

#RomansWineDanube – Marketing framework for sustainable cultural tourism development

Lead partner

Project partner

Summary

Project name (EN): #RomansWineDanube – Marketing framework for sustainable cultural tourism development

Project acronym: #RomansWineDanube

Project ID: DRP0200337

Project start date: 2024-01-01

Project end date: 2026-06-30

Project status: ongoing

Relevant linked projects:

TransDanube Travel Stories (INTERREG) (EN) | LP1 was a partner in the project Transdanube Travel Stories aimed at supporting sustainable tourism in the Danube region by implementing innovative promotion concepts (new narratives) and sustainable mobility management tools. #RomansWineDanube project will capitalize on Project specific objective 2: Integrate sustainable mobility management measures/tools in route destination management – the project will utilize on standards, guidance and experience developed within the project. (EN), Transdanube.Pearls – Network for Sustainable Mobility along the Danube ( INTERREG) (EN) | The project contributed to the development of a Danube region in a socially fair, economically viable, environmentally friendly and health promoting way by developing climate friendly, low carbon and low-emission, multimodal and efficient transport systems and sustainable tourism services. Project objective 2: Providing integrated sustainable mobility services can add value to #RomansWineDanube through trainings developed in the project and established regional mobility centers along the Danube.
Sustainable mobility along the newest EuroVelo Route, the Iron Curtain Trail, (South East Europe Transnational Cooperation Programme)
The main goals of the project were to improve the accessibility of the SEE region by bicycle, to connect European regions by a long distance cycle route, to realize opportunities for cycling and public transport connections, to promote cycling as a means of sustainable mobility and tourism and to exchange of experiences and raise awareness of cycling and public transport (PT) related developments. #RomansWineDanube will capitalize on main objective 3: Improve the effects of the development by exchanging experiences and know how, and the project will utilize the developed network of sustainable tourism actors and stakeholders.
(EN), Sustainable mobility along the newest EuroVelo Route, the Iron Curtain Trail, (South EastEuropeTransnationalCooperationProgramme) (EN) | The main goals of the project were to improve the accessibility of the SEE region by bicycle, to connect European regions by a long distance cycle route, to realize opportunities for cycling and public transport connections, to promote cycling as a means of sustainable mobility and tourism and to exchange of experiences and raise awareness of cycling and public transport (PT) related
developments. (EN), Danube Culture Platform – Creative Spaces of the 21 st Century (CultPlatForm_21), ( INTERREG Danube Transnational
Programme) (EN) | The main project objective was implementation of an innovative multilevel policy framework for cultural routes. In result the project turned traces of history into a contemporary cultural routes strategy, acknowledging the sustainable cooperation of culture and tourism. Current proposal will capitalize on Project objective 3: Visibility of the hidden, through established innovative methods to modernize cultural heritage and utilize the attracted new audiences (EN), Support to developing innovative tourism offer in The Roman Emperors and Danube Wine Route — SDITOROMAN ( COSME) (EN) | The main project objective was implementation of an innovative multilevel policy framework for cultural routes. In result the project turned traces of history into a contemporary cultural routes strategy, acknowledging the sustainable cooperation of culture and tourism. Current proposal will capitalize on Project objective 3: Visibility of the hidden, through established innovative methods to modernize cultural heritage and utilize the attracted new audiences.The project set the direction in strengthening the market access and sustainable commercialization of the transnational The Roman Emperors and Danube Wine Route, through developing competitive sub destinations, creating innovative local tourism products, implementing tailor-made marketing activities and establishing professional network structures. #RomansWineDanube project is directly built on the success of SDITOROMAN project, with its objective to promote cultural tourism in the Middle and Lower Danube Region (Croatia, Serbia, Bulgaria and Romania). It will capitalize on SDITORMAN project as a whole.
(EN), ISTER ( INTERREG) (EN) | ISTER project focused on rediscovering and revitalizing the ancient Roman Roads Network along the DR as a key driver in promoting territorial development based on sustainable use of cultural and natural heritage (specifically, Roman routes). #RomansWineDanube project will capitalize on Specific Objective 1 - Extend the current knowledge framework through a common and documented database of the Roman route and settlement network along the Danube region, and Specific Objective 3- Increase stakeholder capacities and articulate regulatory framework conditions through policy integration measures. (EN), ARCHEODANUBE (INTERREG) (EN) | This project improved and intensified cooperation among relevant actors in DTP in order to preserve, support and valorize cultural heritage through archaeological parks as products in cities for development of archeotourism. The project paved way for preparation of concrete plans, trainings, tools for preservation and presentation and concrete small pilots, for improving effectiveness of heritage sites management in support implementation of new initiatives in tourism (archaeotourism). #RomansWineDanube project will capitalize on created innovative tools, such as the Transnational Arheo DANUBE Webspace, which was created as a dedicated website, that interested users can use to exchange experience, share knowledge, share international contacts, bring together the relevant actors and stakeholders, promote a culture of creativity and innovation, provide expertise and services, and support business development (e.g. commercial partnerships). #RomansWineDanube project could also use this kind of network for cultural protection. (EN), EUROPETOUR ( ERASMUS +) (EN) | Ten dedicated European institutions and networks (coming from culture, tourism, training, public administration and economic development) from Germany, Belgium, Bulgaria, Romania, Austria, Poland, Spain developed a training programme specifically for local stakeholders for cultural tourism in rural area. Following the achieved results of Europetour project, #RomansWineDanube project will capitalize from these results in Roman heritage valorization: destination characterization, developing and positioning of tourism products and services, marketing strategy and planning, access to European sales and distribution channels, communication strategy and planning.
(EN), Katun Roads of Montenegro and Bosnia and Herzegovina (IPA Cross- Border Cooperation Programme Bosnia and Herzegovina - Montenegro) (EN) | Objectives and results of the action were diversification of tourism offer of cross-border area building on natural and cultural heritage. The Specific Objective was to valorise cultural and natural heritage of less developed tourism areas through rural tourism development. #RomansWineDanube project will capitalize on knowledge and experience of this project through achieved outcomes: improved infrastructure for tourism development in cross border area; increased capacities of rural population (approximately 100 households) for tourism services in cross border area, and promoted unique values of project area as drivers for agriculture and tourism development promoted.
(EN)

Total budget/expenditure: EUR 2 095 620.00

Total EU funding (amount): EUR 1 676 496.00

Total EU funding (co-financing rate): 80.00%

Co-financing sources:

Investments, deliverables, policy contributions

(bullets are inserted automatically and may be incorrectly placed)

Deliverables:

Methodology for collecting data
Online workshops with stakeholders
Draft Analysis of Framework Conditions
Online validation meeting with PPs and ASPs
Developing a model for community involvement in hubs
First meetings of community members in 9 hubs
Methodology for collecting data
Workshop- focus group with all PPs and ASPs
Online transnational co-creation workshop
Online validation meeting
9 meetings with local partners ( Product Clubs)
Guidelines for developing local action plans
Branding Guidelines
Communication Tools and Materials
Workshop with all PPs aligned with the partners meeting and SC meeting
One capacity building workshop for Partners
Two meetings of Product Clubs in each of the HUBS
Concept and script
One workshop with Partners and ASP from 6 sub destinations
One workshop with all PP on developing branding guidelines
Branding Guidelines
Joint storytelling concept
Online workshop with PPs and ASPs
9 Product Clubs Meetings
The final design of 3 physical and digital souvenirs and memorabilia
3 green travel itineraries
Workshop with ASPs- tour operators
Green travel product brochure
6 events - Festival of Roman Emperors
3 events - Wine Festivals
Report on Product Clubs' involvement in the implementation of festivals
Report on the implementation of Models for Danube Observatories
Midterm evaluation report
Evaluation workshop
Evaluation report on transitional pilot actions
Campaign concept
ToR for bloggers and invitations
Bloggers' trips and produced content
VR films ( minimum 9 to cover each sub destination)
Report on the campaign
Knowledge pack
Final Conference- Symposium
Position paper (Letter of Sustainability)
Academy curriculum
Training Academy Implementation

Contribution to wider strategies and policies:

EUStrategyDanubeRegion The project directly contributes to Specific Objective 3.3 and addresses all three priorities:Valorisation of local cultural and natural heritage for the development of sustainable tourism products and tourism services in order to increase regional added value and employment; Improvement of accessibility of cultural and natural heritage for all, amongst others youth and vulnerable groups in order to promote social inclusion; Promoting community led natural and cultural heritage management and associated nature-based and cultural tourism in rural areas and small cities. Further more comprehensive approach envisaged with this project aims to incorporate all measures envisaged under Specific Objective 3 of EU Strategy for the Danube Region that strengthen cooperation and effectiveness of key stakeholders in order to improve policy, planning and institutional capacities towards enhancing the role of culture and sustainable tourism in economic development, social inclusion and social innovation.By testing new approaches, conducting transnational pilot actions, and implementing collaborative digital awareness campaigns, the project seeks to promote sustainable tourism and foster utilitisation of cultural heritage destinations in the region. Furthermore, our project directly contributes to the implementation of flagship priority project of SG PA3 Sustain and better connect EUSDR Cultural routes.
EuropeanGreenDeal The development of green travel tourism products directly aligns with the objectives of the European Green Deal (2019) and is based on the EC Mobility Strategy and Action Plan (2021) and the Communication of a long-term vision for rural areas (2021). The main aim of the Green Deal is to increase efficiency within the transport sector, helping it to contribute to the target of cutting transport emissions by 90% by 2050.All transport modes need to become more sustainable, with green alternatives widely available and the right incentives put in place to drive the transition. Our goal within the project is to create a solution for sustainable travel products that combine cultural trips with environmentally friendly modes of transport such as public transportation ( including buses, trains, railbuses and electro buses), hiking.These green travel products will range from multi-country trips spanning several days to city day trips.
TerritorialAgenda2030 Project proposal recognises and tackles problems recognized in Territorial Agenda 2030 such as: Polarisation between Europe’s core and its periphery, its capitals, metropolitan areas, cities, towns, rural areas and areas with geographic and demographic specificities undermines balanced territorial development. The project proposal also aligns with the priorities for action recognized in Territorial Agenda 2030 such as: Areas rich in natural and cultural heritage or unique landscapes need to make best use of these assets and their untapped potential; Natural and cultural heritage are local and regional development assets that offer unique opportunities for development and high-quality living environments; Sustainable and effective use of resources should benefit local communities and promote local business opportunities.
The main reason for designing our project is the fact that the current tourism in the Danube region is concentrated in several hot spots, resulting in unbalanced socio-economic development. We believe that tourism development can help tackle challenges identified in Territorial Agenda, through promoting economic growth, preserving cultural heritage and natural resources, and promoting social inclusion. The project's main objective is to support socioeconomic development in the Danube region by implementing collaborative cultural tourism concepts and designing high-quality tourism products and services, that will enhance the international visibility of existing natural and cultural resources, thus benefiting local communities and promoting local business opportunities
Other The project’s focus on sustainable tourism aligns with the EU’s 2020 strategy for sustainable tourism . The strategy aims to promote sustainable tourism practices that contribute to economic growth, social inclusiveness, and environmental protection. Our project aims to promote and implement sustainable practices and responsible tourism, focusing on the social inclusion of vulnerable groups and the protection of the natural and cultural resources of the Danube Region for future generations.
The project’s focus on the involvement of disadvantaged groups aligns with the EU’s 2020 strategy for social inclusion . The strategy aims to promote social inclusion by ensuring equal opportunities for all citizens. Our project aims to actively involve vulnerable groups, including migrants, youth, and women, in the development and implementation of cultural tourism initiatives.
The project’s focus on innovation in inclusive destination management aligns with the EU’s 2020

Programme Common Output Indicator:

RCO 084 - Pilot actions developed jointly and implemented in projects, Measurement unit:
RCO 116 - Jointly developed solutions, Measurement unit:
RCO 083 - Strategies and action plans jointly developed, Measurement unit:
RCO 087 - Organisations cooperating across borders, Measurement unit:

Programme Common Result Indicator:

RCR 104 - Solutions taken up or up-scaled by organisations, Measurement unit:
RCR 079 - Joint strategies and action plans taken up by organisations, Measurement unit:

Programme Result Indicator:

ISI - Organisations with increased institutional capacity due to their participation in cooperation activities across the borders, Measurement unit: No. of organisations

Project part of European Union Macro-Regional or Sea Basin Strategy: EUSDR

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2021 - 2027 Interreg VI-B Danube

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2025-12-17

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

138 / 138 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

1 413 / 1 413 (100%)

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#RomansWineDanube – Marketing framework for sustainable cultural tourism development

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Information regarding the data in keep.eu on the programme financing this project

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