Speeding up Sustainability Skills in Tourism [FA]
Programme 2021 - 2027 Interreg VI-B North SeaDescription
Thematic information
Priority: (VI-B_NS_1) Priority 1: Robust and smart economies in the North Sea region
Priority specific objective: RSO1.4. Developing skills for smart specialisation, industrial transition and entrepreneurship
Priority policy objective (Interreg specific objective): PO1 A more competitive and smarter Europe by promoting innovative and smart economic transformation and regional ICT connectivity
Type of intervention: 023 Skills development for smart specialisation, industrial transition, entrepreneurship and adaptability of enterprises to change
Partners (14)
Lead Partner: NV Economische Impuls Zeeland
Partner’s ID if not PIC: NL81 7994 373 B01
Address: Edisonweg 37 D1, 4382NV Vlissingen, Netherlands
Legal status: public
Organisation type: Regional public authority
Website: http://www.impulszeeland.nl
Total budget: EUR 625 750.00
Partner’s programme co-financing: EUR 375 450.00
Partner’s programme co-financing rate: 60.00%
Partner contribution: EUR 250 300.00
GBER schemes / de minimis:
- Provincie Fryslân
-
Name: Provincie Fryslân
Partner’s ID if not PIC: 00132821402090
Address: Tweebaksmarkt 52, 8911KZ Leeuwarden, Netherlands
Legal status: public
Organisation type: Regional public authority
Website: http://www.fryslan.frl
Total budget: EUR 308 350.00
Partner’s programme co-financing: EUR 185 010.00
Partner’s programme co-financing rate: 60.00%
Partner contribution: EUR 123 340.00
GBER schemes / de minimis:
- Stichting Innovatiepact Fryslân
-
Name: Stichting Innovatiepact Fryslân
Partner’s ID if not PIC: N.a.
Address: Turfmarkt 11, 8911KS Leeuwarden, Netherlands
Legal status: public
Organisation type: Business support organisation
Website: http://www.innovatiepact.frl
Total budget: EUR 130 750.00
Partner’s programme co-financing: EUR 78 450.00
Partner’s programme co-financing rate: 60.00%
Partner contribution: EUR 52 300.00
GBER schemes / de minimis:
- Vereniging Circulair Friesland
-
Name: Vereniging Circulair Friesland
Partner’s ID if not PIC: N.a.
Address: Turfmarkt 11, 8911KS Leeuwarden, Netherlands
Legal status: public
Organisation type: Sectoral agency
Website: http://www.circulairfriesland.frl
Total budget: EUR 130 750.00
Partner’s programme co-financing: EUR 78 450.00
Partner’s programme co-financing rate: 60.00%
Partner contribution: EUR 52 300.00
GBER schemes / de minimis:
- Tønder Erhvervsråd
-
Name: Tønder Erhvervsråd
Partner’s ID if not PIC: 35174710
Address: Vestergade 9, 6270 Tønder, Denmark
Legal status: public
Organisation type: Local public authority
Website: https://tondererhvervsraad.dk/
Total budget: EUR 129 531.00
Partner’s programme co-financing: EUR 77 719.00
Partner’s programme co-financing rate: 60.00%
Partner contribution: EUR 51 812.00
GBER schemes / de minimis:
- Autonoom provinciebedrijf Westtoer
-
Name: Autonoom provinciebedrijf Westtoer
Partner’s ID if not PIC: BE 0267.388.418
Address: Koning Albert I - laan 120, 8200 Sint-Michiels, Belgium
Legal status: public
Organisation type: Regional public authority
Website: http://www.westtoer.be
Total budget: EUR 439 872.00
Partner’s programme co-financing: EUR 263 923.00
Partner’s programme co-financing rate: 59.00%
Partner contribution: EUR 175 949.00
GBER schemes / de minimis: GBER
- Visit Skåne AB
-
Name: Visit Skåne AB
Partner’s ID if not PIC: 556747519801
Address: Dockplatsen 26, 20501 Malmö, Sweden
Legal status: public
Organisation type: Sectoral agency
Website: http://visitskane.com
Total budget: EUR 464 426.00
Partner’s programme co-financing: EUR 278 656.00
Partner’s programme co-financing rate: 60.00%
Partner contribution: EUR 185 770.00
GBER schemes / de minimis:
- Tønder Kommune
-
Name: Tønder Kommune
Partner’s ID if not PIC: 29189781
Address: Wegners Plads 2, 6270 Tønder, Denmark
Legal status: public
Organisation type: Local public authority
Website: http://www.toender.dk
Total budget: EUR 189 885.00
Partner’s programme co-financing: EUR 113 931.00
Partner’s programme co-financing rate: 60.00%
Partner contribution: EUR 75 954.00
GBER schemes / de minimis:
- Pas-de-Calais Agence de Développement et de Réservation Touristiques
-
Name: Pas-de-Calais Agence de Développement et de Réservation Touristiques
Partner’s ID if not PIC: N.a.
Address: Route de la Trésorerie, 62126 Wimille, France
Legal status: private
Organisation type: Local public authority
Website: http://www.pas-de-calais-tourisme.com
Total budget: EUR 187 760.00
Partner’s programme co-financing: EUR 112 656.00
Partner’s programme co-financing rate: 60.00%
Partner contribution: EUR 75 104.00
GBER schemes / de minimis:
- Jade Hochschule
-
Name: Jade Hochschule
Partner’s ID if not PIC: DE265902596
Address: Friedrich-Paffrath-Str. 101, 26389 Wilhelmshaven, Germany
Legal status: public
Organisation type: Higher education and research organisations
Website: https://www.jade-hs.de
Total budget: EUR 439 100.00
Partner’s programme co-financing: EUR 263 460.00
Partner’s programme co-financing rate: 60.00%
Partner contribution: EUR 175 640.00
GBER schemes / de minimis:
- Stichting HZ University of Applied Sciences
-
Name: Stichting HZ University of Applied Sciences
Partner’s ID if not PIC: NL8076.12.558.B.01
Address: Postbus 364, 4382NW Vlissingen, Netherlands
Legal status: public
Organisation type: Higher education and research organisations
Website: https://www.kenniscentrumkusttoerisme.nl
Total budget: EUR 318 112.00
Partner’s programme co-financing: EUR 190 867.00
Partner’s programme co-financing rate: 59.00%
Partner contribution: EUR 127 245.00
GBER schemes / de minimis:
- Destination Fyn (Erhvervshus Fyn P/S)
-
Name: Destination Fyn (Erhvervshus Fyn P/S)
Partner’s ID if not PIC: 34206228
Address: Munkebjergvænget 1, 5230 Odense M, Denmark
Legal status: private
Organisation type: Business support organisation
Website: http://www.destinationfyn.dk
Total budget: EUR 450 240.00
Partner’s programme co-financing: EUR 270 144.00
Partner’s programme co-financing rate: 60.00%
Partner contribution: EUR 180 096.00
GBER schemes / de minimis:
- ADEME, Agence pour la transition écologique
-
Name: ADEME, Agence pour la transition écologique
Partner’s ID if not PIC: N.a.
Address: 200 rue Marceline, 59500 DOUAI, France
Legal status: public
Organisation type: National public authority
Website: http://www.ademe.fr
Total budget: EUR 364 250.00
Partner’s programme co-financing: EUR 218 550.00
Partner’s programme co-financing rate: 60.00%
Partner contribution: EUR 145 700.00
GBER schemes / de minimis:
- Aalborg Universitet
-
Name: Aalborg Universitet
Partner’s ID if not PIC: 29102384
Address: Frederik Bajers Vej 5, 9220 Aalborg Øst, Denmark
Legal status: public
Organisation type: Higher education and research organisations
Website: http://www.aau.dk
Total budget: EUR 224 291.00
Partner’s programme co-financing: EUR 134 575.00
Partner’s programme co-financing rate: 60.00%
Partner contribution: EUR 89 716.00
GBER schemes / de minimis:
Partners map
Lead partner
Project partner
Summary
Operation of strategic importance (OSI) or above EUR 5 million
Project acronym: 3ST
Project ID: goNG68EA6
Project start date: 2023-11-01
Project end date: 2027-02-28
Project status: ongoing
Relevant mentions and prizes:
- false
Total budget/expenditure: EUR 4 403 067.00
Total EU funding (amount): EUR 2 641 841.00
Total EU funding (co-financing rate): 60.00%
Co-financing sources:
- ERDF: Amount, EUR 2 641 841.00. Co-financing rate, 60.00%.
Investments, deliverables, policy contributions
(bullets are inserted automatically and may be incorrectly placed)
Deliverables:
- Design of a common methodology and coaching guidelines to develop collaboration models for sustainable tourism / 3ST uses the Theory of Change (ToC) approach as the overall collaboration learning approach with which the pilot partners can design the necessary interventions to address important sustainability challenges and initiate new collaboration models within their communities. In this activity, the knowledge partners develop the ToC project approach (1 report) and make it fit for application in the pilot regions. Guidelines (1 report) are developed to help Agents of Change formulate their ToC.
- Transnational workshops for coordination of pilot development and implementation / This activity ensures the coordination of the different local pilots in a centralised manner. Transnational workshops are organised at pilot milestone moments to: - jointly define common steps and indicators for monitoring (nov 2024), - discuss first learnings (1st phase) and propose readjustments if needed (June 2025), - draw general conclusions and recommendations for solutions uptake (April 2026). Site visits are organised by the hosting partner to deepen transnational learnings.
- Organising communication, dissemination and transfer / A joint communication strategy and implementation will be developed to cover various target groups of the project (entrepreneurs, other interested stakeholders,public authorities, own staff, but also guests/tourists). This will look at a joint messaging on sustainability challenges and realisations as well as set up specific communication to ensure transfer. Specific communication products (videos, manuals, site visits...) will be developed in this activity.
- Design of 9 draft ToC to develop collaboration models for sustainable tourism / Based on the common ToC methodology developed in the previous activity, pilot partners draft outlines for a ToC for the 9 pilot regions (9 ToC). To do so, they identify specific local tourism challenges, relevant key stakeholders and changes and skills needed to address the challenges. Pilots partners are supported by the knowledge partners who give masterclasses, actively follow up on their ToC process and organise problem-solving meetings and milestone events held at the end of each ToC phase.
- Strategy for stakeholder engagement in pilots / Partners roll out the strategy from 1.3 into a very practical action plan to engage stakeholders in participating in their pilots. A common methodology is developed based on collective sensemaking techniques. Pilot partners then adapt their engagement approach to reach the different types of stakeholders they identified. They design open procedures to reach relevant tourism entrepreneurs. Stakeholders engaged in WP1 will be encouraged to participate in local collaboration models.
- Transnational consolidation workshop 3ST lessons / The project communication working group will organise a transnational partner and expert workshop in order to discuss the lessons learned and best practice from the 3ST project. This will result in the main structure and materials to be gathered for the 3ST best practice catalogue which aims to ensure the long term implementation and transfer of the collaboration models and the best practices gathered from the 9 pilot areas.
- Create wider stakeholder engagement and commitment / Partners develop 1 joint strategy to engage a wider group of stakeholders (e.g. other tourism organisations, regional and local governments, NGOs, academia, tourism entrepreneurs and citizens) that are key to involve in the analysis and intervention design process (see 1.5 and 1.6) This activity includes the drafting of a common communication and engagement approach. Pilot partners then adapt this approach to reach the different types of stakeholders identified in the previous activity.
- Delivering training activities for support organisations / As preparation to pilot implementation training will be delivered to local internal and external stakeholders (9 training activities) facilitating sustainability in the tourism sector (support organisations, DMOs, local authorities, sectoral organisations). Within partner organisations internal training will also ensure skills uptake among those who are not 'change agents', to ensure sufficient knowledge and understanding to better perform their support tasks.
- Internal change management support / To ensure the integration of the project productions (WP2) in standard practices and make sure that the support that partners will deliver to stakeholders will stem from the project outcomes, this activity will focus on sharing a strategy on change management methods and techniques, ensuring that the training, coaching and collaborative approaches are fully integrated in the partners' daily practices when working with tourism stakeholders.
- Analysis of best practices on collaboration models and skills development / This activity focuses on prior knowledge on collaboration strategies, training schemes and skills development whose benefits and drawbacks have been previously tested and validated (e.g. in FACET, PROFIT, SEACARE and PROWAD Link projects).The knowledge partners will bring together different challenges and themes in the field of sustainability, considering sectors undertaking the same transition. In this way the evidence-based for the ToC action plans will increase.
- Test phase 1 local chain (quadruple helix) cooperation / Based on WP1 developed models, pilot partners will support the implementation of one or multiple collaboration models with the aim of increasing the uptake of sustainable solutions on the topics of waste, water and energy and supporting the empowerment of tourism stakeholders in undertaking joint actions. Pilots will include training/coaching activities for skills acquisition. This first phase will run from December 2024 until May 2025 and will end with a transnational workshop in June 2025.
- Ongoing dissemination / Stakeholders and associated organisations in the pilot activities (municipalities, business support organisations, other) will be asked to share their experience on their participation in the pilot at least once a year (3 years x 9 pilots: 27) by making use of existing exchange networks (meetings with other municipalities, tourism fairs, other events). Knowledge partners will also make us of scientific publications and conferences to share the 3ST findings and disseminate conclusions.
- Validation 9 ToC including identification motivation, hindrances and opportunities to the uptake of sustainable tourism practices / Pilot partners and key stakeholders identify local motivation, hindrances and opportunities to the uptake of sustainable tourism practices by questioning local experts and analysing past experiences in the area. The knowledge partners will support this local knowledge creation process by targeted masterclasses, the organisation of sensemaking workshops and feedback loops. This will result in 9 validated ToC that focus on how change can be achieved in the 9 pilot areas' communities.
- Test phase 2 local chain (quadruple helix) cooperation / After a joint evaluation of the 1st testing phase, pilot partners can decide to continue their pilot in a second phase or modify their pilot and work around a different topic or with different stakeholders. The definition of testing phase 2 will jointly happen over summer so that the second phase can start after the summer season in 2025. The 2nd testing phase will end with a final transnational workshop in April 2026.
- Pilot showcases / A series of events (1 per pilot area) will be organised around the outcomes of the pilots collaborations launched by the partners to showcase the realisations of the approach as well as the overall process. The target groups will be all the members of the local chain. The transnational partners will assist to and contribute to the showcases with presentations and videos. The purpose is to inspire, learn and ensure the sustainability of the local collaboration models.
- Monitoring and evaluation of activities (9 pilots + 1 consolidated monitoring report) / Each of the pilot components will be jointly monitored and evaluated by all partners, including the impact on energy, water and waste for each of the pilots. The efficiency of trainings will be measured and the process and content adapted. Established collaboration groups will be analysed as well as the efficacy of models in different contexts. A final evaluation will carry a more in-depth analysis enablers for interdependent value creation and scalability of new collaboration models.
- Transferability to other regions within the NSR / Once trainings, coaching methods, collaboration models and platform have been developed and tested with the project partners and direct stakeholders, other stakeholders from the other regions within the NSR (6 countries) will be informed. This will happen through transnational networks (tourism platforms, network organisations) and videos will be produced to inspire other regions. Partners will make use of existing local events to promote the transnational learnings and showcase the project.
- Design of quadruple-helix collaboration models / This activity focuses on the actual design of regional context specific models for potentially successful quadruple helix collaboration (1 for each pilot area involved). Through a series of design activities best practice collaboration models will be adapted to the local specificities and relevant stakeholders Those models are piloted in WP2 and inform the development of finalised models to be disseminated and transferred.
- Stakeholders satisfaction on methodology / To ensure that the methodology has been performed in a qualitative manner, an evaluation will take place through group evaluation sessions. This will inform the project not only on the impact but also on how active stakeholders have experienced the pilot implementation. Stakeholders will voluntarily give testimonies on their experience to be disseminated to similar organisations.
- Final dissemination event / This activity will ensure that tourism development actors and strategic policy makers are informed about the outcomes of the 3ST project. There will be a broad dissemination of the strategy (WP1), showcasing of the very practical pilots (WP2) and especially the long term implementation support strategy (WP3) which will take the format of a best practice catalogue. Partners will potentially link the event to a major existing tourism event to reach a maximum of stakeholders.
- Design of training programmes for different types of stakeholders / Based on earlier analysis in WP 1, training schemes for public authorities and sectoral organisations are developed including common modules and modules adapted to local contexts (9 reports). The training activities support successful implementation of the collaboration models. They enable partners and stakeholders participating in 3ST to develop the necessary skills to participate in the value creating actions. The trainings will be tested in WP2 and adjusted after a first return on experience.
- Finalisation of the project outcomes / Based on the internal (2.6) and stakeholder evaluations (2.7), the project trainings, collaboration models, as well as coaching methods will be updated and finalised into definitive versions (9 updated ToC) that will be uploaded on the WP1 platform as well as actively transferred in WP3. Regular information updates will take place during the duration of the project and at its completion for project partners to integrate these outcomes in their daily work.
- Analysis of sustainable tourism indicators and monitoring / Desk research is performed by knowledge partners into KPIs and best practices for monitoring both process and results of the new collaborations including the skills development. Based on the developed KPI library, a monitoring plan is created. This will be an essential part of the strategy as output in this WP.
- Pilot dissemination / To attract more stakeholders into participating and adopting the models developed and tested in the pilots, local events will be organised to present the project results in direction of the tourism sector and other sectors (retails, building...). Tourism professionals will be targeted to open the training and coaching activities to a broader audience. Primary target group of WP2 remains local stakeholders as the purpose is to ensure the durability of the local collaboration models.
- Setting up a knowledge platform / An opensource, transnational platform will be created as part of existing platforms currently hosted by the knowledge partners. The platform will gather scientific knowledge and guidance documents to feed current research on sustainability in the tourism sector. The platform can then be used as a data source to insert transnational learnings and to inform on the evaluation and monitoring of the 3ST tested sustainable tourism models.
- Dissemination of strategy and models / The findings on sustainable tourism practices and models, as well as the knowledge platform will be disseminated through multiple communication channels, including via social media posts, articles on the project website and via practitioner or academic conferences. The partners will also use their own channels to target their local stakeholders and relevant network.
Contribution to wider strategies and policies:
- The 3ST project will contribute in a direct manner to the Green Deal by targeting the transition of the tourism sector by focusing on re-using and reducing energy and water consumption and waste production. The tourism sector has a major potential to reduce their environmental footprint and work towards a better use of resources. The 4 pillars of the Green Deal are also strategic elements in 3ST; simplified regulatory environment, access to finance, enhancing skills and resilient supply chains.
- The 3ST project will contribute in a direct manner to the Green Deal by targeting the transition of the tourism sector by focusing on re-using and reducing energy and water consumption and waste production. The tourism sector has a major potential to reduce their environmental footprint and work towards a better use of resources. The 4 pillars of the Green Deal are also strategic elements in 3ST; simplified regulatory environment, access to finance, enhancing skills and resilient supply chains.
- Skills is one of the seven defined building blocks in the Transition pathway for tourism, which provides action steps for the tourism ecosystem to become resilient. 3ST contributes to the green and digital transition priority by speeding up green skills through tourism-specific trainings. 3ST is also of added value to the resilience priority, which supports both entrepreneurship and governance skills, including sustainability and strategic collaborative governance of tourism ecosystem.
- 3ST will answer to two of the five priority areas of the European agenda for tourism 2030. Firstly through the "green transition" priority, by supporting pilots which develop models and transferable practices for sustainable tourism. Secondly through the "skills and support for transition" priority, by establishing regional and local skills partnerships which actively encourage skills development and provide training opportunities.
Programme Common Output Indicator:
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RCO 084 - Pilot actions developed jointly and implemented in projects, Measurement unit:
-
RCO 083 - Strategies and action plans jointly developed, Measurement unit:
Delivered output indicator(s):
- (RCO83) Strategies and action plans jointly developed: 256
- (RCO84) Pilot actions developed jointly and implemented in projects: 756
Programme Common Result Indicator:
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RCR 104 - Solutions taken up or up-scaled by organisations, Measurement unit:
-
RCR 079 - Joint strategies and action plans taken up by organisations, Measurement unit:
Delivered result indicator(s):
- (RCR79) Joint strategies and action plans taken up by organisations: 2
- (RCR104) Solutions taken up or up-scaled by organisations: 9
Information regarding the data in keep.eu on the programme financing this project
Financing programme
2021 - 2027 Interreg VI-B North Sea
Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme
2025-02-03
No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)
65 / 65 (100%)
No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)
791 / 791 (100%)
Notes on the data