REGGAE - Regenerative nature tourism

Programme 2021 - 2027 Interreg VI-A Sweden-Finland-Norway (AURORA)

Date of latest update: 2025-10-17

Description

Description (EN):

Traveling can have a positive or devastating impact on a nature destination and its surrounding society, depending on the design of tourist experiences and services. International trends indicate that travelers are increasingly conscious of sustainability issues and require experiences that fills these needs, which can be seen in the growing slow adventure tourism flows. In this project we will introduce regenerative tourism that is regarded as a transformational approach that aims to fulfil the potential of tourism places to flourish and create net positive effects through increasing the regenerative capacity of human societies and ecosystems. At the same time, we will address the needs of micro and SMEs within tourism firms, who are struggling with challenges such as value for money, shortage of customers, identifying sale channels, lack of collegial networks, low visibility and sometimes feelings of loneliness. The aim of the project is to promote accessible and regenerative tourism and to enhance the well-being of entrepreneurs in the project area by building networks and clusters, developing courses, guidebook and novel thematic tourism experiences. By the increased competence of entrepreneurs and developing thematic tourism experiences co-created together with customers, researchers, local community and entrepreneurs, tourism firms can attract new customers. Finally, the competitiveness of the tourism firms is enhanced while bringing wider benefits to the travel destination. Cross-border products through cross-branch networks and clusters support the understanding of valuable joint culture and rich history as well as how our prosperous but vulnerable nature is as a resource for all. Thus, the acceptability of sustainable tourism services increases, and tourists take home lessons on how to give back to nature. Regenerative tourism will increase well-being and prosperity for nature, society, culture and a more stable income for entrepreneurs.

Expected Achievements (EN):

The project aims to promote accessible and regenerative tourism and to enhance the well-being of entrepreneurs in the project area. Regenerative tourism is regarded as a transformational approach that aims to fulfil the potential of tourism places to flourish and create net positive effects through increasing the regenerative capacity of human societies and ecosystems. By the increased competence of entrepreneurs and developing thematic tourism experiences co-created together with customers, researchers, local community and association, tourism firms can attract new customers and channels to sell the experiences. Finally, the competitiveness of the tourism firms is enhanced while bringing wider benefits to the travel destination. Cross-border products through cross-branch networks and clusters support the understanding of valuable joint culture and rich history as well as how our prosperous but vulnerable nature is as a resource for all.

Website: https://www.interregaurora.eu

Thematic information

New products and services Tourism Agriculture and fisheries and forestry

Priority: (VI-A_S-FI-N_3) Education, culture and sustainable tourism

Priority specific objective: RSO4.6. Enhancing the role of culture and sustainable tourism in economic development, social inclusion and social innovation

Priority policy objective (Interreg specific objective): PO4 A more social and inclusive Europe implementing the European Pillar of Social Rights

Type of intervention: 165 Protection, development and promotion of public tourism assets and tourism services

Partners (7)

Lead Partner: LUKE Luonnonvarakeskus

Partner’s ID if not PIC: 0244629-2

Address: Korsholmanpuistikko 16, 65100 Vaasa, Finland

Legal status: n/a

Organisation type: N.a.

Total budget: EUR 341 600.00

Partner’s programme co-financing: EUR 222 040.00

Partner’s programme co-financing rate: 65.00%

Partner contribution: EUR 119 560.00

SVERIGES LANTBRUKSUNIVERSITET

Name: SVERIGES LANTBRUKSUNIVERSITET

Partner’s ID if not PIC: 2021002817

Address: SKOGSMARKSGRÄND 17, 907 36 UMEÅ, Sweden

Legal status: public

Organisation type: N.a.

Total budget: EUR 244 916.00

Partner’s programme co-financing: EUR 159 195.00

Partner’s programme co-financing rate: 65.00%

Partner contribution: EUR 85 721.00

MITTUNIVERSITETET

Name: MITTUNIVERSITETET

Partner’s ID if not PIC: 2021004524

Address: KUNSKAPENS VÄG 8, 831 40 ÖSTERSUND, Sweden

Legal status: public

Organisation type: N.a.

Total budget: EUR 279 216.00

Partner’s programme co-financing: EUR 181 490.00

Partner’s programme co-financing rate: 65.00%

Partner contribution: EUR 97 726.00

Itä-Suomen yliopisto (University of Eastern Finland)

Name: Itä-Suomen yliopisto (University of Eastern Finland)

Partner’s ID if not PIC: 2285733-9

Address: Yliopistonranta 1, 70210 Kuopio, Finland

Legal status: n/a

Organisation type: N.a.

Total budget: EUR 165 200.00

Partner’s programme co-financing: EUR 107 380.00

Partner’s programme co-financing rate: 65.00%

Partner contribution: EUR 57 820.00

Gold of Lappland Ekonomisk förening

Name: Gold of Lappland Ekonomisk förening

Partner’s ID if not PIC: 7696144976

Address: STORGATAN 62, 935 32 NORSJÖ, Sweden

Legal status: private

Organisation type: N.a.

Total budget: EUR 154 980.00

Partner’s programme co-financing: EUR 100 737.00

Partner’s programme co-financing rate: 65.00%

Partner contribution: EUR 54 243.00

Centria-ammattikorkeakoulu Oy

Name: Centria-ammattikorkeakoulu Oy

Partner’s ID if not PIC: 1097805-3

Address: Talonpojankatu 2, 67100 Kokkola, Finland

Legal status: n/a

Organisation type: N.a.

Total budget: EUR 159 600.00

Partner’s programme co-financing: EUR 103 740.00

Partner’s programme co-financing rate: 65.00%

Partner contribution: EUR 55 860.00

Ab Kristinestads näringslivscentral-Kristiinankaupungin elinkeinokeskus Oy

Name: Ab Kristinestads näringslivscentral-Kristiinankaupungin elinkeinokeskus Oy

Partner’s ID if not PIC: 2373314-3

Address: Rådhusgatan 2A, 64100 Kristinestad, Finland

Legal status: n/a

Organisation type: N.a.

Total budget: EUR 105 000.00

Partner’s programme co-financing: EUR 68 250.00

Partner’s programme co-financing rate: 65.00%

Partner contribution: EUR 36 750.00

Partners map

Partners and Projects info

SVERIGES LANTBRUKSUNIVERSITET

REGGAE - Regenerative nature tourism

Partners and Projects info

Mittuniversitetet

REGGAE - Regenerative nature tourism

Partners and Projects info

LUKE Luonnonvarakeskus

REGGAE - Regenerative nature tourism

Partners and Projects info

Itä-Suomen yliopisto (University of Eastern Finland)

REGGAE - Regenerative nature tourism

Partners and Projects info

Gold of Lappland Ekonomisk förening

REGGAE - Regenerative nature tourism

Partners and Projects info

Centria-ammattikorkeakoulu Oy

REGGAE - Regenerative nature tourism

Partners and Projects info

Ab Kristinestads näringslivscentral-Kristiinankaupungin elinkeinokeskus Oy

REGGAE - Regenerative nature tourism

Lead partner

Project partner

Summary

Operation of strategic importance (OSI) or above EUR 5 million

Project name (EN): REGGAE - Regenerative nature tourism

Project acronym: 20361755.0

Project ID: 20361755.0

Project start date: 2023-09-01

Project end date: 2026-08-31

Project status: ongoing

Total budget/expenditure: EUR 1 450 512.00

Total EU funding (amount): EUR 942 832.00

Total EU funding (co-financing rate): 65.00%

Co-financing sources:

Investments, deliverables, policy contributions

(bullets are inserted automatically and may be incorrectly placed)

Deliverables:

Finland, Vaasa, Korsholmanpuistikko 16, 65100

Programme Output Indicator:

ISO003 - Number of common actions promoting exchanges between professional actors, Measurement unit: actions

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2021 - 2027 Interreg VI-A Sweden-Finland-Norway (AURORA)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2025-10-17

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

146 / 146 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

582 / 582 (100%)

Notes on the data

Languages

Contact Form

REGGAE - Regenerative nature tourism

Description

Thematic information

Partners (7)

Partners map

Summary

Investments, deliverables, policy contributions

Information regarding the data in keep.eu on the programme financing this project

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