Common Economical Promotion of French, Spanish and Portuguese Regions in North America

Programme 2000 - 2006 Atlantic Area

Date of latest update: 2021-04-06

Description

Description (FR):

Le projet vise à mettre en œuvre un projet de promotion économique commune des régions espagnoles, françaises et portugaises. Par le biais de cette promotion économique commune, les régions partenaires mettront en place une stratégie alternative de désenclavement de ces régions littorales périphériques et d’intégration économique de cet espace dans la dynamique communautaire et mondiale. Les actions à mener seront : - Etudes (trois) de recensement de l’offre territoriale de l’espace Euratlantic dans les secteurs IAA (industries agroalimentaires), automobile et aéronautique. - Organisation du séminaire de lancement : mobilisation de l’ensemble des acteurs, des réseaux existants et notamment des entreprises ou structures de développement qui ont déjà des actions et/ou des présences en Amérique du Nord. Seront conviés quelques investisseurs américains et canadiens. - Création d’un outil de promotion pour participer aux salons valorisant les atouts du territoire (plaquette) et adoption d’un logo ou label. - Création d’un site Internet Euratlantic et des bases de données liées. - Réalisation d’un plan de communication, organisation d’une conférence de presse, organisation d’un séminaire dans chaque pays partenaire, afin de promouvoir le territoire, la notoriété. - Création d’un stand de promotion/prospection pour participer à des salons (SIAL Montreal, 2005).

Achievements (EN):

- A common strategy has been set up, including an inventory of the available offers in the "EURATLANTIC" area in the IAA and automobile sectors (extensions to include the aeronautics industry): Definition of the communication plan (style guide for the 5 transversal leaflets for each sector), a stand for trade fairs and exhibitions, project evaluation. - Tools for promotion and prospecting, such as a kit and promotional display (promotional activities, a communication tool and dialogue platform), creation of a website: www.euratlantic.org, 3 newsletters, an extranet platform, 4 press releases, publication of 3 articles and advertising inserts in specialised journals (Presentation of the "EURATLANTIC" project), 5 email campaigns (more than 24,000 emails), 5,367 brochures disseminated in English, - Activities for promotion and prospecting (communication and promotion of the region to improve its reputation and to identify prospects and projects): Participation in 7 exhibitions and 5 roadshows and prospecting campaigns, creation of press articles, of email campaigns for exhibitions, over 1,000 contacts, 140 newsletter subscriptions, 22 personalised appointments at the roadshows in Montreal and Chicago, 43 contacts made with companies in North America.

Thematic information

Regional planning and development

Partners (15)

Lead Partner: Ouest Atlantique

Address: 16, rue Lamoricière, 48701 - 44187 Nantes, France

Legal status: n/a

Conseil des entrepreneurs du Centre- Câmara de Comércio e Indústria do Centro

Name: Conseil des entrepreneurs du Centre- Câmara de Comércio e Indústria do Centro

Address: 4711-954 Braga, Portugal

Legal status: n/a

Conseil Régional de Poitou-Charentes

Name: Conseil Régional de Poitou-Charentes

Address: 86021 Poitiers, France

Legal status: n/a

Agence Régionale de Développement du Limousin

Name: Agence Régionale de Développement du Limousin

Address: 87069 Limoges, France

Legal status: n/a

Conseil Régional des Pays de la Loire

Name: Conseil Régional des Pays de la Loire

Address: 44966 Nantes, France

Legal status: n/a

Conseil Régional de Basse Normandie

Name: Conseil Régional de Basse Normandie

Address: 14035 Caen, France

Legal status: n/a

Agencia de Desenvolvimento regional do Alentejo ADRAL

Name: Agencia de Desenvolvimento regional do Alentejo ADRAL

Address: 7000-171 Evora, Portugal

Legal status: n/a

Uniao das Associaçoes Empresarias da Regiao Norte UERN

Name: Uniao das Associaçoes Empresarias da Regiao Norte UERN

Address: 4700 Braga, Portugal

Legal status: n/a

Agencia de Desenvolvimento regional do Vale do Cavado (ADRVC)

Name: Agencia de Desenvolvimento regional do Vale do Cavado (ADRVC)

Address: 4710-251 Braga, Portugal

Legal status: n/a

Cámara La Rioja

Name: Cámara La Rioja

Address: 26001 Logroño - La Rioja, Spain

Legal status: n/a

Instituto de Desarrollo Economico del Principado de Asturias (IDEPA)

Name: Instituto de Desarrollo Economico del Principado de Asturias (IDEPA)

Address: 28015 Madrid, Spain

Legal status: n/a

Agencia de Desarrollo Económico de Castilla y León

Name: Agencia de Desarrollo Económico de Castilla y León

Address: 47007 Valladolid, Spain

Legal status: n/a

Instituto Galego de Promocion Economica (IGAPE)

Name: Instituto Galego de Promocion Economica (IGAPE)

Address: 15703 Santiago de Compostela- Galicia, Spain

Legal status: n/a

Instituto de Fomento de Andalucía

Name: Instituto de Fomento de Andalucía

Address: 41019 Sevilla, Spain

Legal status: n/a

Région Bretagne

Name: Région Bretagne

Address: 35711 Rennes, France

Legal status: n/a

Partners map

Lead partner

Project partner

Summary

Project name (EN): Common Economical Promotion of French, Spanish and Portuguese Regions in North America

Project acronym: EURATLANTIC

Project start date: 2005-01-01

Project end date: 2008-08-01

Project status: closed

Total budget/expenditure: EUR 1 891 042.99

Total EU funding (amount): EUR 1 052 107.74

Co-financing sources:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2000 - 2006 Atlantic Area

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2019-03-11

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

85 / 85 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

740 / 740 (100%)

Notes on the data

Languages

Contact Form

Common Economical Promotion of French, Spanish and Portuguese Regions in North America

Description

Thematic information

Partners (15)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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