Action Plan for the Promotion of the Cross-border Area as a Competitive Touristic Destination

Programme 2007 - 2013 Greece - Albania IPA CBC (EL-AL)

Date of latest update: 2023-05-27

Description

Description (EN):

The project’s aim is the development of a Marketing Strategic Plan for the promotion and development of cross-border tourism based on sustainable local “products” capable of being promoted in national and international tourist market. In addition, the project will elaborate the implementation of a Value Chain Analysis for the cross-border area, where opportunities and threats of any possible intervention will be identified and the empowerment of the regional key actors as far as development and management of tourism in the cross-border area are concerned. In order to achieve the project's objectives, the following activities have been planned: - Development of a strategic marketing plan for tourism development in the border area, - Establishment and operation of the cross-border network Tour-Act, - Development of a Destination Management System, - Design, mapping and digitalization of tourist thematic routes in the border area, - Development of a web portal where virtual tours will be presented, - Promotion of the thematic tourist routes through the organization of special missions and tours for specific target groups.

Expected Results (EN):

The project is expected to lay the foundations for a sustainable tourism development in the cross-border area with positive effects for the local economy, the human resources and the natural environment. More precisely, the main expected results are:  The establishment of a Cross-border Network for the local Tourist Development and Management  The development of a common strategy for the strengthening of the tourist market with respect to the local cultural heritage and nature  The development of alternative forms of tourism and especially ecotourism  The development of a common action plan for the promotion of local tourist products  The training of the people who work in local and regional authorities, private enterprises and NGOs especially in the fields of tourism, culture and nature  The transfer of best practices and know-how between the two countries  The strengthening of productivity, effectiveness and quality of tourist services through the information and training of all the involved stakeholders  The increase of the number of visitors and the duration of their stay in the area  The further strengthening of local economy and the support of local population through the preservation and the creation of new jobs All the expected results have a strong innovative character given that they contribute to the local development through the development of sustainable tourism and the promotion of local tourist resources with the use of modern promotion tools such as the development of the digitalization of of the proposed thematic routes. Furthermore, all the results affect directly or indirectly to the achievement of result indicator pointed out from the Program, thus the contribution to the tourism development of the eligible border.

Thematic information

Tourism

Partners (5)

Lead Partner: ΠΕΡΙΦΕΡΕΙΑ ΔΥΤΙΚΗΣ ΜΑΚΕΔΟΝΙΑΣ

Address: ZEP Area, 50100 KOZANI, Greece

Legal status: n/a

Regional Council of Korca

Name: Regional Council of Korca

Address: Avenue Republica, 7020 Korce, Albania

Legal status: n/a

Municipality of Kastoria

Name: Municipality of Kastoria

Address: Skaperdeio Dhmotiko Megaro, 52100 KASTORIA, Greece

Legal status: n/a

Komuna Voskopoja

Name: Komuna Voskopoja

Address: 7029 VOSKOPOJA, Albania

Legal status: n/a

Municipality of Prespes

Name: Municipality of Prespes

Address: LEMOS PRESPES, 53077 PRESPES, Greece

Legal status: n/a

Partners map

Lead partner

Project partner

Summary

Project name (EN): Action Plan for the Promotion of the Cross-border Area as a Competitive Touristic Destination

Project acronym: Tour-Act

Project start date: 2012-05-01

Project end date: 2013-10-31

Project status: closed

Total budget/expenditure: EUR 421 467.82

Total EU funding (amount): EUR 333 906.72

Co-financing sources:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2007 - 2013 Greece - Albania IPA CBC (EL-AL)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2015-12-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

42 / 42 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

159 / 159 (100%)

Notes on the data

Information provided by the programme and collected from the programme's website

Languages

Contact Form

Action Plan for the Promotion of the Cross-border Area as a Competitive Touristic Destination

Description

Thematic information

Partners (5)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

Disclaimer