Common Heritage Based Initiatives in Joint Tourism Development

Programme 2007 - 2013 Hungary - Serbia IPA CBC (HU-RS)

Date of latest update: 2021-04-06

Description

Description (EN):

Project is about forming a Szeged-Subotica-Sombor cross-border tourism micro-region with joint development strategy, common appearance at tourism exhibitions / fairs, creating theoretical background to joint development and procurement of equipments in order to produce satisfied visitors and higher added value to tourism attractions. ‘Core’ idea of our project is: instead of rivalry, the cooperation joint appearance and joint programs lead to competitive edge. The partners’ and the settlements’, where the implementation will take place, common interest is that none of them would like to remain ‘one day’ destinations from visitors’ point of view. To realize this conception, partners looked for such common values that can be taken as a basis to our tourism partnership from the beginning. Secession architecture is an untapped common potential that forms a ‘jumping off place’ to build further joint tourism development initiatives on it.

Achievements (EN):

The project partners embarked on creating a Szeged–Subotica–Sombor cross-border tourism micro-region. They were guided by the vision that instead of rivalry, cooperation, partnering and joint cross-border tourist programmes will result in a competitive edge. They identified the common interest of the three largest towns in the region: none of them want to be just a ‘one day’ destination from the point of view of visitors. The core idea of this project was to create a joint development strategy and implement it through joint appearances at tourism exhibitions and fairs, distribution of designed promotional material and joint improvement of equipment. The partners first defined a common value that could be the basis of their partnership. They identified Art Nouveau architecture as an untapped common potential and transformed it into a building block for further joint tourism development initiatives. The project partners prepared a joint tourism strategy and published studies about Art Nouveau in the South Great Plain and in Vojvodina, as well as about cross-border cooperation in the European Union in the field of tourism. They created a tourism film about the Art Nouveau values of Szeged, Subotica and Sombor, made an Art Nouveau benefit card, organized exhibitions, trainings, study tours and appeared together at tourism exhibitions and fairs in Hungary and Serbia. The partners acquired info terminals and designed its software and content. The placement of touch screen info terminals in the cities is a way to offer accessible information about the most important buildings and sites. In the spirit of equal opportunities, architectural models of Subotica and Szeged for the blind and visually impaired were made and placed in the main squares of the two cities. The project reflects a very cooperative and inclusive approach to tourism in the border region. By exchanging ideas and utilising common strategic planning, the two partner institutions from two countries enriched the tourist offer with joint programmes which highlight the similarities between the two countries.

Website: http://www.hu-srb-ipa.com/

Thematic information

Tourism

Partners (2)

Lead Partner: Szeged és Térsége Turisztikai Nonprofit Kft.

Address: 2 Dugonics tér, 6720 Szeged, Hungary

Legal status: n/a

Grad Subotica

Name: Grad Subotica

Address: 1 Trg Slobode, 24000 Subotica, Serbia

Legal status: n/a

Partners map

Partners and Projects info

City of Subotica

Common Heritage Based Initiatives in Joint Tourism Development

Partners and Projects info

Szeged és Térsége Turisztikai Nonprofit Kft.

Common Heritage Based Initiatives in Joint Tourism Development

Lead partner

Project partner

Summary

Project name (EN): Common Heritage Based Initiatives in Joint Tourism Development

Project acronym: CHI

Project start date: 2011-12-01

Project end date: 2013-03-31

Project status: closed

Total budget/expenditure: EUR 227 749.96

Total EU funding (amount): EUR 193 587.46

Co-financing sources:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2007 - 2013 Hungary - Serbia IPA CBC (HU-RS)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2015-12-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

203 / 203 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

495 / 495 (100%)

Notes on the data

Information provided by the Programme and collected from programme's Website

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Common Heritage Based Initiatives in Joint Tourism Development

Description

Thematic information

Partners (2)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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