Slow Adventure In Northern Territories

Programme 2014 - 2020 INTERREG VB Northern Periphery and Arctic

Date of latest update: 2023-11-16

Description

Description (EN):

‘Slow Adventures in Northern Territories’ (SAINT) will work with SMEs to make them more aware of how to capitalise on the business opportunities in guided ‘slow adventure’ experiences, offering simple nature-based, immersive journeys, living and travelling in wild places, through marketing to new, distant customer markets. Nothern Europe’s wide-open, ‘wild’ spaces provide a great, saleable contrast with the target group’s lives in urban centres around the world. The common challenge is for partners to work with SMEs to overcome issues of peripherality, with restricted local demand and difficult access to international markets. The principal objective is to make SMEs more aware of how to capitalise on business opportunities in guided slow adventure experiences, through extending marketing reach. Outdoor adventure micro-businesses typically lack the resources to investigate and invest in the most effective means to attract these lucrative tourist groups. The main outputs will be: Guidance on a) which new lucrative customer segments to target and how to target them. Pilot-tested marketing models to be adopted by companies, with the emphasis on more effective use of ICT. A set of clustering approaches for direct application by slow adventure SMEs – economies of scale and effort. Guidance on the application of new ICT to improve marketing, and how to improve marketing through the adoption of synthesised modern and Indigenous perspectives. The establishment of a new trans-national cluster of SMEs with joint branding/promotion. The innovation lies in: the development of a new trans-national cluster; the dissemination of cutting-edge tourism marketing technologies; harnessing Indigenous perspectives in marketing; new marketing models with emphasis on ICT, and new clustering approaches to marketing.

Website: http://www.interreg-npa.eu/

Expected Results (EN): Awareness of business opportunities beyond local markets among SMEs

Expected Outputs (EN):

Objective 2.2 programme result indicator: “awareness of business opportunities beyond local markets”. The Project Results: The principal result of the SAINT project is to make SMEs more aware of how to capitalise on the business opportunities in guided slow adventure experiences, through promotion to new, distant and lucrative customer markets, through three expected sub-results: •To develop SMEs’ awareness of how to develop engaging, insightful and meaningful consumer experiences in a slow adventure context (see WPs 3 and 6). •To make SMEs more aware of these new, lucrative markets to which to promote these activities (WP3). •To increase SME awareness of how to effectively target these markets, through the use of new, technology-oriented marketing models and clustering approaches, both local/regional and trans-national (WPs 4 and 5). Overcoming Challenges Faced by SMEs: SAINT will help SMEs to overcome structural weaknesses in the NPA region and embrace opportunities in the following ways: •The project is focussed on bringing more high-spend tourists into the peripheral areas of the NPA region. It will therefore enable greater ‘economic’ sustainability of fragile rural economies. •Working in the adventure industry is often perceived as an attractive ‘lifestyle choice’, and this can help to retain young workers and combat out-migration. •Adventure activities are generally set in remote, rural and peripheral areas, so SME development in the sector helps to maintain these fragile economies and overcome the urban-rural dichotomy. •Slow adventure activities are less seasonally-dependent and utilise the assets of these peripheral areas to attract visitors: their natural environments, cultures, foods and histories. •Storytelling and education, a key part of slow adventure, helps to ensure these histories and legacies survive. •Education of and engagement with wild environments is a further cornerstone of slow adventure, while these activities are inherently low-impact, usually being human-powered. They will therefore enable greater sustainability of these remote areas. •The development of slow adventure will also attract more tourists to partner areas and the NPA region as a whole, for longer stays and over longer seasons, with beneficial economic multiplier effects. The project will also make contributions to the EU2020 Strategy, targeting: •Smart growth, through: fostering co-operation between SMEs, upskilling businesses and employees in this sector, and creating new products and services that generate jobs. •Sustainable growth, through: improving the business environment for SMEs through more effective and innovative marketing measures, the encouragement of activities that reduce environmental impacts and the promotion and development of cultural and natural heritage. •Inclusive growth, through: job creation, particularly for young people, and helping people in under-represented groups develop new skills and enter year-round employment.

Thematic information

Tourism Rural and peripheral development SME and entrepreneurship

Specific Objective: Greater market reach beyond local markets for SMEs in remote and sparsely populated areas

Thematic Objective: (03) enhancing the competitiveness of SMEs by:

Investment Priority: (03d) supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes

Partners (11)

Lead Partner: University of the Highlands and Islands

Department: Centre for Recreation and Tourism Research,West Highland College UHI

Address: 12b Ness Walk, IV3 5SQ Inverness, United Kingdom

Legal status: public

Website: http://www.uhi.ac.uk/en/

Total budget: EUR 394 822.28

ERDF budget: EUR 256 634.48

Comhairle Chontae Liatroma

Name: Comhairle Chontae Liatroma

Department: Tourism Development

Address: Aras an Chontae, Carrick on ShannonCo Leitrim, Ireland

Legal status: public

Website: http://www.enjoyleitrim.com

Total budget: EUR 160 021.54

ERDF budget: EUR 104 014.00

Derry City Council

Name: Derry City Council

Department: Tourism Development

Address: Strand Road 98, BT48 7NN Derry, United Kingdom

Legal status: public

Website: http://www.derrycity.gov.uk

Total budget: EUR 234 534.21

ERDF budget: EUR 152 447.24

Metsähallitus, luontopalvelut

Name: Metsähallitus, luontopalvelut

Department: Natural Heritage Services Ostrobothnia

Address: P.O. Box 26, 93601 Kuusamo, Finland

Legal status: public

Total budget: EUR 57 379.04

ERDF budget: EUR 37 296.38

Koillis-Suomen kehittämisyhtiö Naturpolis Oy

Name: Koillis-Suomen kehittämisyhtiö Naturpolis Oy

Address: Nuottatie 6A, 93600 Kuusamo, Finland

Legal status: public

Website: http://www.kuusamoregion.fi

Total budget: EUR 158 931.85

ERDF budget: EUR 103 305.70

Høgskolen I Nord-Trøndelag

Name: Høgskolen I Nord-Trøndelag

Department: The Faculty of Business, Social and Environmental Sciences

Address: Postboks 2501, 7729 Steinkjer, Norway

Legal status: public

Website: http://www.hint.no

Total budget: EUR 148 600.66

Wild Norway

Name: Wild Norway

Address: Neptunveien 6, 7652 Verdal, Norway

Legal status: private

Website: http://www.wild-norway.com

Total budget: EUR 149 984.15

Rannsóknasetur Háskóla Íslands á Hornafirði

Name: Rannsóknasetur Háskóla Íslands á Hornafirði

Address: Nýheimar, Litlubrú 2, IS780 Hornafjordur, Iceland

Legal status: public

Website: http://rannsoknasetur.hi.is/hornafjordur/hornafjordur

Total budget: EUR 100 887.46

Rannsóknamiðstöð ferðamála

Name: Rannsóknamiðstöð ferðamála

Department: Akureyri office

Address: Borgum v/ Nordurslod, 600 Akureyri, Iceland

Legal status: public

Website: http://www.rmf.is

Total budget: EUR 25 000.00

Mittuniversitetet

Name: Mittuniversitetet

Department: Dept. of Tourism Studies and Geography/ European Tourism Research Institute (ETOUR)

Address: 83125 Östersund, Sweden

Legal status: public

Total budget: EUR 244 044.71

ERDF budget: EUR 158 629.06

Northern and Western Regional Assembly

Name: Northern and Western Regional Assembly

Department: EU Programmes

Address: The Square, Ballaghaderreen,Co. Roscommon, Ireland

Legal status: public

Total budget: EUR 27 343.00

ERDF budget: EUR 17 772.95

Partners map

Partners and Projects info

Leitrim County Council

Slow Adventure In Northern Territories

Partners and Projects info

Derry City Council

Slow Adventure In Northern Territories

Partners and Projects info

Metsähallitus, Natural Heritage Services

Slow Adventure In Northern Territories

Partners and Projects info

Naturpolis Ltd.

Slow Adventure In Northern Territories

Partners and Projects info

Høgskolen i Nord-Trøndelag

Slow Adventure In Northern Territories

Partners and Projects info

Wild Norway

Slow Adventure In Northern Territories

Partners and Projects info

University of Iceland – Hornafjordur Regional Research Centre

Slow Adventure In Northern Territories

Partners and Projects info

Icelandic Tourism Research Centre

Slow Adventure In Northern Territories

Partners and Projects info

Mid Sweden University

Slow Adventure In Northern Territories

Partners and Projects info

Northern and Western Regional Assembly

Slow Adventure In Northern Territories

Partners and Projects info

University of the Highlands and Islands

Slow Adventure In Northern Territories

Lead partner

Project partner

Summary

Project name (EN): Slow Adventure In Northern Territories

Project acronym: SAINT

Project start date: 2015-04-13

Project end date: 2018-04-12

Project status: closed

Total budget/expenditure: EUR 1 701 548.88

Total EU funding (amount): EUR 830 099.80

Total EU funding (co-financing rate): 65.00%

Co-financing sources:

ERDF: Amount, EUR 830 099.80.

Third-country contribution: Iceland: EUR 74 997.77 (ERDF equivalent only); Norway: EUR 149 277.41 (ERDF equivalent only)

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Reports

Data Gathering and Market Research

Attachment type: file

Type of document: Report

Data source: https://www.slowadventure.org/

Publication date: 2020-01-27

Document date: 2016-02-01

Languages: en

Attachment file: Download

Guidelines for Creating and narrating the slow adventure product

Attachment type: file

Type of document: Report

Data source: https://www.slowadventure.org/

Publication date: 2020-01-27

Document date: 2018-06-01

Languages: en

Attachment file: Download

Slow Adventure Guidelines

Attachment type: file

Type of document: Report

Data source: https://www.slowadventure.org/

Publication date: 2020-01-27

Document date: 2017-05-01

Languages: en

Attachment file: Download

New Technology and the Slow Adventure Experience

Attachment type: file

Type of document: Report

Data source: https://www.slowadventure.org/

Publication date: 2020-01-27

Document date: 2017-09-01

Languages: en

Attachment file: Download

Digital Marketing Guidelines

Attachment type: file

Type of document: Report

Data source: https://www.slowadventure.org/

Publication date: 2020-01-27

Document date: 2018-04-12

Languages: en

Attachment file: Download

Development and Piloting of New Marketing Models

Attachment type: file

Type of document: Report

Data source: https://www.slowadventure.org/

Publication date: 2020-01-27

Document date: 2018-04-01

Languages: en

Attachment file: Download

Videos / films

Slow Adventuring Film

Attachment type: link

Type of document: Video / film

Data source: https://www.slowadventure.org/

Publication date: 2020-01-30

Document date: 2018-04-12

Languages: en

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG VB Northern Periphery and Arctic

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-11-02

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

152 / 152 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

779 / 779 (100%)

Notes on the data

Information provided by the Programme.

The financial data featured in keep.eu for this programme, it's projects and its partners is not exact and should be taken as a reference only.

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Contact Form

Slow Adventure In Northern Territories

Description

Thematic information

Partners (11)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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