Development and promotion of Mediterranean Sustainable Adventure Tourism

Programme 2014 - 2020 Mediterranean Sea Basin ENI CBC

Date of latest update: 2022-02-15

Description

Description (EN):

The Mediterranean region is one of the world’s leading tourist destinations. Facing growing competition and deterioration of the political and security situation, the destination has demonstrated symptoms of a slowdown, which makes the recovery of the sector an economic priority. This downturn may also present an opportunity to transform the tourism model into a sustainable and competitive one, addressing current sectorial challenges as the predominance of mass seaside tourism, dependent on the European market and territorial imbalances. MEDUSA will tackle these joint challenges via targeted and inter-related capacity building and cross-border interventions to develop and promote adventure tourism in the region, a niche which grew by 195% between 2010 and 2014. By designing and testing routes and itineraries that offer improved adventure tourism products, MEDUSA will contribute to job creation and income for local communities in the medium and long term. Moreover, the project has the potential to reveal lesser-known destinations and attract tourists throughout the year.

Website: http://www.enicbcmed.eu/projects/medusa

Expected Results (EN):

1 global market research and analysis report on adventure tourism in the Mediterranean region. 33 training sessions organised on sustainable destination management and business planning. 10 strategic alliances to foster public-private destination management in a sustainable manner . 1 adventure tourism product co-creation programme. 10 new or improved adventure tourism products . 3 cross-border adventure tourism routes, itineraries and day trips. 1 marketing strategy to establish relationships with tour operators and travel agencies.

Expected Outputs (EN):

3.1 - Global Market Research & Analsysis Report on adventure tourism in the Mediterranean, 3.2 - Cross Border Seminar on Mediterranean tourism products for the AT segment, 4.1 - Multi-stakeholder training programme for adventure tourism development in the Mediterranean, 4.2 - Sustainable adventure tourism Product Co-creation Programme, 4.3 - Strategic alliances and co-management agreements for destination stewardship in a sustainable manner, 5.1 - Technical and Financial assistance package for tourism business and product development, 5.2 - Sustainable cross-border adventure tourism routes, itineraries and day trips, 5.3 - Mediterranean Adventure Treasures sales & marketing alliance, 5.4 - Cross-border Adventure Tourism Trade Mission and Networking event.

Thematic information

Sustainable management of natural resources Tourism

Thematic Objective: Business and SME development

Partners (7)

Lead Partner: Cambra Oficial de Comerç, Indústria, Serveis i Navegació de Barcelona

Department: European Projects Office

Address: Av. Diagonal, 452-454, 8006 Barcelona, Spain

Legal status: n/a

Website: http://www.cambrabcn.org/es

Total budget: EUR 715 165.69

ENI budget: EUR 643 649.12

Asociación de Cámaras de Comercio e Industria del Mediterráneo

Name: Asociación de Cámaras de Comercio e Industria del Mediterráneo

Department: General Secretariat / Secrétariat Général Project Department / Département de Projets

Address: Avinguda Diagonal, 452, 8006 Barcelona, Spain

Legal status: n/a

Website: http://www.ascame.org/en

Total budget: EUR 159 045.87

ENI budget: EUR 143 141.28

Regione Puglia – Dipartimento Turismo, economia della cultura e valorizzazione territorial

Name: Regione Puglia – Dipartimento Turismo, economia della cultura e valorizzazione territorial

Department: DIPARTIMENTO TURISMO, ECONOMIA DELLA CULTURA, VALORIZZAZIONE TERRITORIALE

Address: VIA GOBETTI 26, 70125 Bari, Italy

Legal status: n/a

Website: http://www.regione.puglia.it

Total budget: EUR 611 440.27

ENI budget: EUR 550 296.24

Rene Moawad Foundation

Name: Rene Moawad Foundation

Address: 844 Alfred Naccache Steet - AshrafyehBeirut, Lebanon

Legal status: n/a

Website: http://www.rmf.org.lb

Total budget: EUR 659 866.46

ENI budget: EUR 593 879.82

الجمعية الملكية لحماية الطبيعة

Name: الجمعية الملكية لحماية الطبيعة

Department: Protected Areas Program

Address: Ubayd ben Thaalabah St., P.O Box 1215, Jubaiha, 11941 Amman, Jordan

Legal status: n/a

Website: http://www.rscn.org.jo

Total budget: EUR 400 800.07

ENI budget: EUR 360 720.06

WWF MEDITERRANEAN NORTH AFRICA

Name: WWF MEDITERRANEAN NORTH AFRICA

Department: Undefined

Address: Tour C-D, Building Saadi, Avenue Habib bourguiba, 2082 Tunis, Tunisia

Legal status: n/a

Website: http://mediterranean.panda.org/

Total budget: EUR 488 170.64

ENI budget: EUR 439 353.57

الجمعية الأردنية للسياحة الوافدة

Name: الجمعية الأردنية للسياحة الوافدة

Address: Al Riyadh Street, 15, 1st floorAmman, Jordan

Legal status: n/a

Website: http://www.jitoa.org

Total budget: EUR 282 825.46

ENI budget: EUR 254 542.91

Partners map

Partners and Projects info

Association of the Mediterranean Chambers of Commerce and Industry

Development and promotion of Mediterranean Sustainable Adventure Tourism

Partners and Projects info

Barcelona Official Chamber of Commerce, Industry, Services and Navigation

Development and promotion of Mediterranean Sustainable Adventure Tourism

Partners and Projects info

Puglia Region – Department of Tourism, Economy of Culture and Valorisation of Territory

Development and promotion of Mediterranean Sustainable Adventure Tourism

Partners and Projects info

Rene Moawad Foundation

Development and promotion of Mediterranean Sustainable Adventure Tourism

Partners and Projects info

The Royal Society for the Conservation of Nature

Development and promotion of Mediterranean Sustainable Adventure Tourism

Partners and Projects info

WWF MEDITERRANEAN NORTH AFRICA

Development and promotion of Mediterranean Sustainable Adventure Tourism

Partners and Projects info

Jordan Inbound Tour Operators Association

Development and promotion of Mediterranean Sustainable Adventure Tourism

Lead partner

Project partner

Summary

Project name (EN): Development and promotion of Mediterranean Sustainable Adventure Tourism

Project acronym: MEDUSA

Project start date: 2019-09-01

Project end date: 2022-08-31

Project status: closed

Total budget/expenditure: EUR 3 317 314.45

Total EU funding (amount): EUR 2 985 583.01

Co-financing sources:

ENPI/ENI/NDICI: Amount, EUR 2 985 583.01.

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 Mediterranean Sea Basin ENI CBC

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2024-02-09

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

80 / 80 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

610 / 610 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (http://www.enicbcmed.eu), or a website directly linked from it, on 2024-02-28. Fields project name (from 3 projects) translated from French into English using the European Commission's eTranslation machine translation service.

The projects which fields include an eTranslation English text are the ones with the following acronyms: RESMYLE, OENOMED and RE-MED.

Languages

Contact Form

Development and promotion of Mediterranean Sustainable Adventure Tourism

Description

Thematic information

Partners (7)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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